Electronic Arts

Electronic Arts (EA) is looking for a dynamic & experienced Director of Global Brand Management, focused on the iconic Battlefield franchise.

As a senior member of the brand team, you will work with franchise leadership in further defining the franchise strategy, product positioning, and live service plans. You will report to the Senior Director of Brand Marketing.  This position is based in Los Angeles and will work on a hybrid work schedule.

Responsibilities include:

• Grow the Business, responsible for accelerating growth of our existing business and generating new value:

  • In partnership with franchise leadership, you will develop and ensure ongoing refinement of a multi-year strategic growth plan across product, category and consumers.

  • You understand the market opportunity, player needs, motivations, and trends to help inform product & live service roadmaps.

  • You make data informed decisions that extend from the multi-year strategic plan including, annual content development, partner support plans, and performance metrics

  • Steward marketing and live service campaigns that create demand, reach, drive action, increase fan engagement, and achieve results

  • Develop strategies and partnerships that support the needs and wants of the core and the broader gaming community.

• Team Leadership, development and management

  • Lead a team of experienced franchise leaders and marketers towards achieving annual and long-term outcomes

  • Bring together top-notch talent, partners, and agencies to lead quality content and creative output

  • Establish a learning culture that empowers ongoing optimization.

• Cross-Functional Management

  • Build relationships with our publishing teams as a main contact for daily product and business needs, with a focus around broadening Battlefield's appeal through important partnerships and licensing opportunities.

• New Business Opportunities 

  • As new opportunities arise to improve how we deliver our games and content to players, you will build business cases, partnering with our finance and strategic business insights teams to develop ROI analyses, recommendations and go-forward plans

• Be The Product Expert

  • Understand the player journey and create best-in-class messaging that lives both in-game and out, ensuring that clear & compelling product positioning and important player benefits are represented accurately in the market with a strategic lens towards maximizing comprehension, conversion, and player satisfaction.

Qualifications and Skills:

• 10+  years' experience in brand management, product management, and product marketing.

• Experience hiring, developing, and leading teams.

• Project management and coordination across global teams and external partners.

• Galvanize and influence teams and partners across departments, at all levels

• Create successful marketing campaign outcomes based on our goals and strategies

• Experience in creative development and agency management.

• Deep understanding of evolving consumer engagement and channel opportunities

• Engage and communicate with executive teams

• Deep affinity for and prior experience working on video games.

• Prior work with first party partners and gaming industry data sources.