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General Information

Locations: Orlando, Florida, United States of America 
  • Location: Austin
  • State: Texas
  • Country: United States of America

  • Location: Vancouver
  • State: British Columbia
  • Country: Canada

  • Location: Los Angeles - Del Rey
  • State: California
  • Country: United States of America

  • Location: Kirkland
  • State: Washington
  • Country: United States of America

  • Location: Redwood City
  • State: California
  • Country: United States of America


Role ID
214149
Worker Type
Temporary Employee
Studio/Department
Marketing
Flexible Work Arrangement
Hybrid

Description & Requirements

Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l’histoire. D'une grande communauté internationale. C'est un lieu où la créativité s’épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.

ASO Manager

Electronic Arts

Orlando, Austin, Los Angles – Del Rey, Kirkland, Vancouver, Redwood City

ASO Manager

At EA, we connect our mobile franchises with players around the world by maximizing discoverability across every storefront and discovery surface. Our Mobile Growth & Storefront Strategy team partners with game teams to drive organic growth, improve conversion, and shape how players discover our games in an evolving marketplace.

As ASO Manager, you'll lead App Store Optimization for a flagship EA SPORTS title while contributing to broader initiatives across our mobile portfolio. Reporting to the ASO Lead, you'll own the discovery strategy, roadmap, and performance goals for your title while remaining deeply involved in execution and experimentation.

This role combines strategic ownership with hands-on delivery. You'll develop and evolve keyword strategies, optimize store presence, design conversion experiments, and turn complex data into actionable recommendations that drive measurable growth.

As AI-powered and generative discovery experiences continue to reshape how players find and evaluate games, you'll help define how we adapt our ASO approach to meet emerging opportunities across both traditional storefronts and new discovery surfaces. This is a hybrid role, with 3 days a week in office at one of the posted locations.

Responsibilities

  • Own the ASO strategy for a flagship EA SPORTS title across the App Store and Google Play, including roadmap development, prioritization, and performance targets.
  • Develop and maintain keyword strategies across branded and non-branded terms, using search demand, competitive insights, relevance, and share-of-voice analysis to identify growth opportunities.
  • Design, execute, and evaluate conversion optimization initiatives, including Custom Product Pages, Store Listing Experiments, and Custom Store Listings. Apply sound experimentation practices, including hypothesis development, sample sizing, and statistical analysis.
  • Conduct competitive and category analyses that translate into clear, prioritized recommendations.
  • Partner with creative, user acquisition, product marketing, and brand teams to develop and optimize store assets, including icons, screenshots, videos, and messaging.
  • Forecast the expected impact of ASO initiatives and measure performance against targets and projections.
  • Share insights, best practices, and learnings across EA's mobile portfolio to help advance the discipline of ASO.
  • Ability to translate complex or ambiguous data into clear, actionable recommendations and communicate effectively with both technical and non-technical stakeholders.

Qualifications

  • 5+ years of experience in ASO, mobile growth, or app marketplace optimization, with a demonstrated track record of improving organic acquisition and conversion performance.
  • Hands-on experience with ASO platforms such as AppTweak, Sensor Tower, or similar tools, as well as App Store Connect and Google Play Console.
  • Strong analytical skills and experience working with data visualization and business intelligence tools such as Lookerz
  • Proven ability to manage multiple initiatives and experiments simultaneously while maintaining analytical rigor and attention to detail.
  • Experience evaluating or optimizing content for AI-driven, generative, or emerging discovery surfaces.
  • British Columbia (depending on location e.g. Vancouver vs. Victoria)
    • $92,900 - $129,200 CAD
  • California (depending on location e.g. Los Angeles vs. San Francisco)
    • $104,400 - $157,400 USD
  • Washington (depending on location e.g. Seattle vs. Spokane)
    • $99,100 - $129,800 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to temporary full-time employees scheduled to work full time. 

 In Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and extended health/dental/vision coverage and basic life insurance.



À propos d'Electronic Arts
Nous sommes fiers de notre vaste catalogue de jeux et d’expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d’EA. Nous valorisons l’adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d’espaces dédiés à l’apprentissage et à l’expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression.

Nous adoptons une approche holistique pour nos programmes d'avantages sociaux, en mettant l'accent sur le bien-être physique, émotionnel, financier, professionnel et communautaire qui favorise une vie équilibrée. Ces programmes sont conçus de façon à répondre aux besoins locaux et peuvent inclure une couverture médicale, un soutien au bien-être mental, de l'épargne pour votre retraite, des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d’elles-mêmes.

Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l’ascendance, le sexe, le genre, l'identité ou l'expression de genre, l’orientation sexuelle, l’âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.