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通用信息

地点：Orlando, Florida, United States of America 
  • 地点: Austin
  • 州: Texas
  • 国家/地区: United States of America

  • 地点: Vancouver
  • 州: British Columbia
  • 国家/地区: Canada

  • 地点: Los Angeles - Del Rey
  • 州: California
  • 国家/地区: United States of America

  • 地点: Kirkland
  • 州: Washington
  • 国家/地区: United States of America

  • 地点: Redwood City
  • 州: California
  • 国家/地区: United States of America


角色 ID
214149
工作人员类型
Temporary Employee
工作室/部门
Marketing
弹性工作安排
Hybrid

Description & Requirements

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

ASO Manager

Electronic Arts

Orlando, Austin, Los Angles – Del Rey, Kirkland, Vancouver, Redwood City

ASO Manager

At EA, we connect our mobile franchises with players around the world by maximizing discoverability across every storefront and discovery surface. Our Mobile Growth & Storefront Strategy team partners with game teams to drive organic growth, improve conversion, and shape how players discover our games in an evolving marketplace.

As ASO Manager, you'll lead App Store Optimization for a flagship EA SPORTS title while contributing to broader initiatives across our mobile portfolio. Reporting to the ASO Lead, you'll own the discovery strategy, roadmap, and performance goals for your title while remaining deeply involved in execution and experimentation.

This role combines strategic ownership with hands-on delivery. You'll develop and evolve keyword strategies, optimize store presence, design conversion experiments, and turn complex data into actionable recommendations that drive measurable growth.

As AI-powered and generative discovery experiences continue to reshape how players find and evaluate games, you'll help define how we adapt our ASO approach to meet emerging opportunities across both traditional storefronts and new discovery surfaces. This is a hybrid role, with 3 days a week in office at one of the posted locations.

Responsibilities

  • Own the ASO strategy for a flagship EA SPORTS title across the App Store and Google Play, including roadmap development, prioritization, and performance targets.
  • Develop and maintain keyword strategies across branded and non-branded terms, using search demand, competitive insights, relevance, and share-of-voice analysis to identify growth opportunities.
  • Design, execute, and evaluate conversion optimization initiatives, including Custom Product Pages, Store Listing Experiments, and Custom Store Listings. Apply sound experimentation practices, including hypothesis development, sample sizing, and statistical analysis.
  • Conduct competitive and category analyses that translate into clear, prioritized recommendations.
  • Partner with creative, user acquisition, product marketing, and brand teams to develop and optimize store assets, including icons, screenshots, videos, and messaging.
  • Forecast the expected impact of ASO initiatives and measure performance against targets and projections.
  • Share insights, best practices, and learnings across EA's mobile portfolio to help advance the discipline of ASO.
  • Ability to translate complex or ambiguous data into clear, actionable recommendations and communicate effectively with both technical and non-technical stakeholders.

Qualifications

  • 5+ years of experience in ASO, mobile growth, or app marketplace optimization, with a demonstrated track record of improving organic acquisition and conversion performance.
  • Hands-on experience with ASO platforms such as AppTweak, Sensor Tower, or similar tools, as well as App Store Connect and Google Play Console.
  • Strong analytical skills and experience working with data visualization and business intelligence tools such as Lookerz
  • Proven ability to manage multiple initiatives and experiments simultaneously while maintaining analytical rigor and attention to detail.
  • Experience evaluating or optimizing content for AI-driven, generative, or emerging discovery surfaces.


Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。