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General Information

Locations: Kirkland, Washington, United States of America 
Role ID
212892
Worker Type
Regular Employee
Studio/Department
Marketing
Flexible Work Arrangement
Hybrid

Description & Requirements

Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l’histoire. D'une grande communauté internationale. C'est un lieu où la créativité s’épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.

Sr. Manager, CRM Strategy - EA SPORTS FC

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

As a Senior Manager of CRM Strategy for EA SPORTS FC you will lead a team to create a unified communications strategy that connects and provides value to millions of EA SPORTS fans around the world, working directly with EA SPORTS FC and other leadership as we build the future of the EA SPORTS FC ecosystem. Reporting to the Director of EA SPORTS CRM Strategy, you'll work with the teams to implement retention, engagement, and loyalty-strengthening programs that provide value to players while driving meaningful impact to the business.

Responsibilities

  • Serve as the senior CRM leader and primary point of ownership for EA SPORTS FC, defining and executing the overarching CRM vision, strategy, and roadmap aligned with business OKRs

  • Lead end-to-end CRM workstreams, driving customer lifecycle engagement, loyalty, and retention through data-driven, personalized experiences

  • Define and evolve a best-in-class CRM ecosystem, including capability planning, cross-functional solution design, and scalable platform development

  • Own channel strategy across email, in-game and web, and emerging touchpoints (e.g., App, first party channels, AI-driven interactions), expanding reach and effectiveness of player communications

  • Embed CRM into Product and Live Operations to ensure seamless integration of lifecycle marketing within the in-game experience

  • Partner cross-functionally with Brand, Studio, Production, Analytics, Data Science, etc. to deliver cohesive, omnichannel, 1:1 player journeys

  • Collaborate with Analytics and Data Science teams to define testing roadmaps, develop recommendation engines, and drive continuous optimization through insights

  • Own lifecycle measurement strategy, including KPI definition, experimentation frameworks, A/B testing, and performance reporting against business goals

  • Evaluate complex business and technical requirements, influencing CRM technology, tooling decisions, and solution architecture

  • Act as a product and experience thought leader across EA, shaping approaches to personalization, experience design, and product optimization

  • Stay ahead of industry trends and emerging technologies (e.g., AI, chatbots, omnichannel orchestration) to unlock new growth opportunities

  • Lead, mentor, and develop a high-performing team of CRM leaders, fostering a collaborative, innovative, and results-driven culture

Qualifications

  • 8+ years of experience in CRM or lifecycle marketing strategy roles with proven track record of success

  • Background in gaming or digital services preferred

  • Leadership experience with a proven ability to inspire and develop talent

  • Demonstrated ability to support positive change across your team and partner teams

  • Comfortable engaging in open, inclusive dialogue with senior leaders; experience advocating for the role of CRM across the marketing organization

  • Passionate global football fan with knowledge of the strategic elements of the sport

  • British Columbia (depending on location e.g. Vancouver vs. Victoria)
    • $133,500 - $186,400 CAD
  • Washington (depending on location e.g. Seattle vs. Spokane)
    • $144,900 - $196,500 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.



À propos d'Electronic Arts
Nous sommes fiers de notre vaste catalogue de jeux et d’expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d’EA. Nous valorisons l’adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d’espaces dédiés à l’apprentissage et à l’expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression.

Nous adoptons une approche holistique pour nos programmes d'avantages sociaux, en mettant l'accent sur le bien-être physique, émotionnel, financier, professionnel et communautaire qui favorise une vie équilibrée. Ces programmes sont conçus de façon à répondre aux besoins locaux et peuvent inclure une couverture médicale, un soutien au bien-être mental, de l'épargne pour votre retraite, des congés payés, des congés parentaux, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d’elles-mêmes.

Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l’ascendance, le sexe, le genre, l'identité ou l'expression de genre, l’orientation sexuelle, l’âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.