VP, Advertising and Sponsorships - 208595 - Electronic Arts

Informations générales

Sites : Redwood City, California, United States of America

ID du rôle

208595

Type de candidat

Regular Employee

Studio/service

Marketing

Organisation de travail flexible

Hybrid

Descriptions et critères

Electronic Arts crée des expériences de divertissement exceptionnelles qui inspirent les joueurs et les fans du monde entier. Ici, tout le monde fait partie de l’histoire. D'une grande communauté internationale. C'est un lieu où la créativité s’épanouit, où les nouvelles perspectives sont bienvenues et où les idées comptent. Une équipe dans laquelle chacun fait évoluer le jeu.

VP, Advertising and Sponsorships

As Vice President of EA Advertising & Sponsorships, reporting to the SVP & Managing Director EA Experiences, you will define the enterprise-level advertising strategy across EA’s portfolio of products. You will pioneer in this growing revenue stream, maximizing value across EA’s experiences and consumer touch points through B2B advertising and sponsorship activations. You will be the top-down, long-term strategic visionary and bottoms-up execution-focused growth operator. You will accelerate the growth, innovation and transformation of our advertising business through the following:

• Define the holistic advertising strategy for us, incorporating EA’s world-class portfolio including our games, apps, websites, esports activations, events, experiences, technologies and more.

• Build and manage a team that delivers material growth in advertising and sponsorships revenue over the next 3+ years

• Develop advertising monetization strategies that deliver growth and have a positive consumer experience

• Advance and mature capabilities around advertising tech, analytics, sales, operations and product management/game integration to support scale and accelerated growth

Responsibilities:

Expert Leadership

• Shape company transformation through advertising innovation

• Pioneer within interactive entertainment to define and accelerate advertising opportunities

• Lead Advertising & Sponsorships team inclusive of capabilities across: 1) Advertising Technology, 2) Advertising Data & Analytics, 3) Advertising & Sponsorships Sales, 4) Advertising & Sponsorships Operations, and 5) Advertising & Sponsorships Product Management

Advertising & Sponsorships Strategy

• Evaluate and refine the 3-year advertising & sponsorships strategy across the totality of EA’s experiences

• Develop plans to maximize advertising revenue, while ensuring a positive consumer experience

• Set and achieve annual revenue targets and OKRs

• Manage team goals, budgets, and return on investment considerations

Technology, Data & Analytics

• Refine the 3-year roadmap for advertising tech solutions

• Collaborate with central tech partners on growth plans

• Promote the development of IAB-supported advertising and analytics solutions across the portfolio

• Establish the long-term data and analytics processes and roadmap

Sales & Operations

• Establish strategy and best practices for outsourcing sales support in addition to internal direct sales team

• Ensure seamless partnerships with Legal, Finance, and other support departments

• Product Management

• Deliver the long-range planning framework for implementation of advertising capabilities into the totality of EA's experiences

Your Qualifications:

• 10+ years of experience leading multi-functional advertising teams

• Experience managing digital advertising businesses within social networks, ecommerce or interactive entertainment

• Established new advertising business - from strategy through to successful implementation; built new advertising teams

• Scaled advertising businesses

• Experience managing advertising technology teams, with demonstrated expertise in managing senior technical resources

COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). BASE SALARY RANGES

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

À propos d'Electronic Arts

Nous sommes fiers de notre vaste catalogue de jeux et d’expériences, de nos sites à travers le monde et des multiples opportunités à saisir au sein d’EA. Nous valorisons l’adaptabilité, la résilience, la créativité et la curiosité. D'un management qui laisse s'exprimer tout votre potentiel à la création d’espaces dédiés à l’apprentissage et à l’expérimentation, nous vous offrons les conditions qui vous permettront de faire un travail fantastique et de profiter d'opportunités de progression.

Nous adoptons une approche globale pour notre programme d’avantages sociaux en nous concentrant sur le bien-être physique, émotionnel, financier, professionnel et communautaire afin d’offrir un bon équilibre de vie avec des congés payés, un congé parental, des jeux gratuits et bien plus encore. Nous encourageons le développement d'environnements dans lesquels nos équipes peuvent donner le meilleur d’elles-mêmes.

Electronic Arts offre des opportunités d'emploi équitables. Toutes les décisions de recrutement sont prises sans prise en compte de la race, la couleur de peau, la nationalité, l’ascendance, le sexe, le genre, l'identité ou l'expression de genre, l’orientation sexuelle, l’âge, les informations génétiques, la religion, la situation de handicap, l'état de santé, la grossesse, le statut marital ou familial, le statut militaire ou toute autre caractéristique protégée par la loi. Nous étudierons également, conformément à la loi, les candidatures de personnes ayant un casier judiciaire. EA adapte ses lieux de travail pour les personnes en situation de handicap, conformément à la loi en vigueur.