Electronic Arts

Product Manager, Business Operations - EA SPORTS FC™ Mobile

Responsibilities:

The Business Operations team on FC Mobile supports the international teams that support the game's success & ensures that all teams are aligned towards business and product goals. The Product Manager for the Business Operations will report directly to the Business Operations lead & will collaborate with central organizations such as Business Management, Platform Marketing, Integrated Communications & Commercial Teams to support their operations as a representative of the FCM Development Team based in Shanghai. This role is currently local remote based in Vancouver with the expectation of returning to office within the next 6 months.

As a Product Manager you will drive business performance goals by providing actionable insights that can improve marketing & growth performance on FC Mobile. This role is highly collaborative, and involves communicating with interdisciplinary teams across the globe including North & South America, Europe, China, South East Asia & Australia. You will provide analytical insights on qualitative and quantitative data to inform growth initiatives & business decisions for cross-functional teams including Marketing, UA, ASO, Ad Monetization. You will also help inform the Development Team & the wider product leadership team on our strategic priorities & provide the evidence that supports them.

We're looking for someone with experience growing mobile games and a love of Football/Soccer. You should have product management or data analysis experience on a popular live service free to play mobile game, knowledge of mobile marketing campaigns, app store optimization strategies, ads monetization & ideally, success competing in the mobile market.

As a product manager for the business operations team you will:

• Help build the Install forecasting pipeline with growth focused teams.

• Lead top of funnel growth strategy discussions with various leaders, providing context & clarity behind decisions.

• Translate business goals into product strategies; collaborate with leadership to develop and prioritize plans, and oversee execution.

• Monitor how FC Mobile is performing against our goals and peers, promptly identify new trends or anomalies, and determine responsive actions.

• Partner with our Data Science team to prioritize quantitative analyses that deliver actionable insights.

• Collaborate with the live operations/feature dev teams to provide App Store & other marketing related insights that can inform product decisions.

• Drive market research, survey analyses, identify industry best practices for optimization, and implement new features.

• Use tools such as Sensor Tower, App Tweak. Looker and App/Google Play Store Dashboards to evaluate the market, prepare forecasts & provide insights on our to achieve increased organic growth.

• Partner with our teams to create value propositions for new tools, features and optimizations that can support external teams.

• Be a POC and strategist for global support teams focused on UA, ASO, Ad Monetization, Integrated Comms & FC Brand Marketing.

• Develop successful partnerships with global/regional teams in multiple time zones - including Shanghai, Singapore, Indonesia, Australia & India

• Dissect and analyze total addressable markets, app store optimization strategies and addressing our organizational goals.

Qualifications

• 5+ years of experience in a product management, marketing analysis, or strategy development for free to play mobile games or a freemium app.

• Experience achieving success on a global free to play game or app.

• Experience driving strategic priorities across international teams.

• Demonstrated motivate a remote team to accomplish shared objectives with data-driven decision-making.

• Proficiency in one or more analytics tools such as Tableau, Looker, SQL, or similar.

• Experience presenting product & marketing data in English & addressing live feedback.

Preferences:

• Experience with the business side of mobile games, beyond game development

• Love for global football & desire to work on a product that celebrates the world's game on mobile

• Experience working with interdisciplinary experts, incorporating diverse perspectives and feedback.

• BA/BS in a quantitative or technical field (math, economics, data science, engineering, or finance), or an MBA.

• Desire to provide a safe, and inclusive environment for all team members

• Speaking more than one language is an asset, please share any other languages you can speak or translate at a professional level.