Electronic Arts

Job Title: Senior Product Manager (MTX Content)

Location:

• Los Angeles, CA

• Vancouver, BC

• Madison, WI

Work Model: Hybrid

Description:

As a Senior Product Manager on Apex Legends, you will own the strategy and execution of our MTX content ecosystem.

You will shape how cosmetic content is created, packaged, and experienced by players, driving innovation across both new and existing content categories. This role combines player insight, data, and creative partnership to deliver content that resonates with player tastes while supporting long-term business goals.

Responsibilities:

• Own product strategy for MTX content, including the evolution of existing cosmetic categories and development of new ones

• Drive a cohesive vision for how cosmetic content is designed, surfaced, and experienced in-game

• Partner with Design, Art, and Production to improve the end-to-end content pipeline, enabling scalable and high-quality content delivery

• Lead efforts to understand player preferences and tastes, leveraging both qualitative research and quantitative data

• Translate insights into clear recommendations that inform content direction and prioritization

• Identify opportunities to improve content performance, discoverability, and player value perception

• Collaborate cross-functionally to align content strategy with seasonal beats and broader product goals

• Define success metrics and evaluate performance to continuously improve content outcomes

Qualifications:

• 5+ years product management in AAA or live service games

• Experience working on cosmetic content, live content systems, or monetization in free-to-play games

• Strong understanding of player motivations and cosmetic-driven engagement

• Experience leveraging user research (UXR) and data analysis to inform product decisions

• Proficiency with data tools (SQL, Looker, Tableau, or similar) and strong analytical thinking

• Experience working with cross-functional creative teams (Art, Design, Production)

• Strong communication skills with the ability to influence both creative and technical stakeholders