Electronic Arts

Join us at Electronic Arts and help inspire the world to play. As Associate Manager, Esports Brand Marketing, you will support our team in delivering engaging fan experiences across multiple esports programs. You will report to the Senior Manager, Esports Brand Marketing and work closely with us to connect campaigns, channels, and partners for cohesive, season-long brand activations. This hybrid role is based in London and offers opportunities to grow your career in a collaborative, inclusive environment.

Responsibilities:

• You will support the execution of Social & CRM channels for EA Esports including briefing assets, managing calendars, securing approvals, and reporting performance to improve fan engagement.

• You will oversee updates to esports web destinations, ensuring content accuracy, event alignment, and timely delivery of previews, recaps, and promotional materials.

• You will manage QR code campaigns and in-product integrations, collaborating with product teams and external vendors to support viewership rewards and fan engagement.

• You will support creator and co-streamer outreach, partnering with internal teams to activate content creators and amplify campaigns across esports events.

Required Qualifications:

• 2+ years of experience in marketing, esports, gaming, sports, or entertainment industries.

• Experience executing campaigns across CRM, web, or digital platforms with measurable outcomes.

• Experience collaborating with internal teams and external partners to deliver marketing assets.

• Willingness to travel for live event support and activations.