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Lokasi: Orlando, Florida, United States of America 
  • Lokasi: Orlando
  • Negeri:
  • Negara: United States of America

  • Lokasi: Austin
  • Negeri:
  • Negara: United States of America


ID Peranan
208804
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Perihalan & Keperluan

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Advertising & Sponsorships Insights Manager

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions

SUMMARY

The Advertising & Sponsorships (A&S) Insights Manager will have the opportunity to become an expert about franchise players and fan audiences. You will serve both internal and external clients so success will be dependent on collaboration and storytelling skills. A basic understanding of syndicated databases and/or consumer research methods will be necessary for this Insights Manager to cultivate audience insights from a variety of data sources. It's an exciting chance to become a subject matter expert in games, new media, and cross-platform insights, by sharing important knowledge across teams. You will support multiple team members and reports to the Ads & Sponsorship Insights & Innovation lead.

RESPONSIBILITIES

  • You will create game, media and player insights to support the A&S sales cycles
  • You will respond to client inquiries about player and fan audiences
  • You will analyze audience demographic and psychographic data
  • You will be an expert and promoter in games, new media, and cross-platform insights
  • Curate data and trends into relevant insights
  • Keep the team informed of macro industry trends that affect the A&S business

QUALIFICATIONS

  • Minimum 5+ years of experience in consumer research, marketing or insights role in-house or agency.
  • Comfortable with autonomy to build relationships with internal partners, and able to represent EA with external partners and clients.
  • Working knowledge of the syndicated data panels, and previous experience using cross-tab syndicated research tools.
  • Must demonstrate confidence in combining information from multiple sources to create concise insights "stories" and recommendations from research outputs.
  • Determine the questions being asked in addition to the methods to address them.
  • Expertise in assessing what data is relevant, and understand the business need behind the ask.
  • Creative when thinking through requests, answering questions and completing projects (i.e., comfortable in the 'grey space'). Suggest an unprecedented plan to address goals/questions.


This role is scoped for Orlando, Seattle, or Austin with a Hybrid work model including 2-3 days in office per week.



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang dengan cuti berbayar dan cuti ibu bapa yang baharu, serta permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.