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通用信息

地点:Orlando, Florida, United States of America 
  • 地点: Orlando
  • 州:
  • 国家/地区: United States of America

  • 地点: Austin
  • 州:
  • 国家/地区: United States of America


角色 ID
208804
工作人员类型
Regular Employee
工作室/部门
Marketing
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验,激励世界各地的玩家和粉丝。在这里,每个人都是故事的主角。活跃社群,畅联全球。这里充满创造力,鼓励新观点,注重好创意。这是一支人人都能让游戏成为现实的团队。

Advertising & Sponsorships Insights Manager

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions

SUMMARY

The Advertising & Sponsorships (A&S) Insights Manager will have the opportunity to become an expert about franchise players and fan audiences. This role serves both internal and external clients so success will be dependent on collaboration, strong story telling skills and critical thinking skills. A basic understanding of syndicated databases and/or consumer research methods will be necessary for this Insights Manager to cultivate audience insights from a variety of data sources. It's an exciting chance to become a subject matter expert in games, new media, and cross-platform insights, by sharing key knowledge across teams. This role supports multiple team members and reports to the Ads & Sponsorship Insights & Innovation lead.

RESPONSIBILITIES

  • Generate game, media and player insights in support of the A&S sales cycles 

  • Respond to client inquiries about player and fan audiences

  • Analysis of audience demographic and psychographic data

  • Act as an expert and evangelist in games, new media, and cross-platform insights

  • Curate data and trends into actionable insights

  • Keep the team informed of macro industry trends that impact the A&S business

QUALIFICATIONS

  • Minimum 5+ years of experience in consumer research, marketing or insights role in-house or agency.

  • Comfortable with autonomy to build strong relationships with internal business partners, and capable of representing EA with external partners and clients. 

  • Working knowledge of the syndicated data panels, and previous experience using cross-tab syndicated research tools.

  • Must demonstrate confidence in synthesizing information from multiple sources to create clear and concise insights “stories” and actionable recommendations from research outputs.

  • Able to drive the questions being asked in addition to the methods to address them.

  • Expertise in assessing what data is relevant, and understand the business need behind the ask.

  • Able to be flexible and creative when thinking through requests, answering questions and executing projects (i.e., comfortable in the 'grey space'). Able to suggest an unprecedented plan to address objectives/questions. 

  • Exceptional candidates will have familiarity with EA Sports titles.

This role is scoped for Orlando, Seattle, or Austin with a Hybrid work model including 2-3 days in office per week. 



Electronic Arts
我们拥有全面的游戏组合和丰富的体验,在世界各地设有分支机构,而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力,为学习和尝试提供空间,赋能您出色地完成工作并寻求成长的机会。

我们的福利计划十分全面,注重身体、情感、财务、职业和社区幸福感,提供带薪休假、育儿假以及免费游戏等更多福利来助力大家维持生活平衡。我们营造和谐的环境,让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况,或任何受法律保护的其他特征。我们也会遵守相关法律,考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求,为合资格的残障人士提供工作场所的便利。