Electronic Arts

Advertising & Sponsorships Insights Manager

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions

SUMMARY

The Advertising & Sponsorships (A&S) Insights Manager will have the opportunity to become an expert about franchise players and fan audiences. This role serves both internal and external clients so success will be dependent on collaboration, strong story telling skills and critical thinking skills. A basic understanding of syndicated databases and/or consumer research methods will be necessary for this Insights Manager to cultivate audience insights from a variety of data sources. It's an exciting chance to become a subject matter expert in games, new media, and cross-platform insights, by sharing key knowledge across teams. This role supports multiple team members and reports to the Ads & Sponsorship Insights & Innovation lead.

RESPONSIBILITIES

• Generate game, media and player insights in support of the A&S sales cycles 

• Respond to client inquiries about player and fan audiences

• Analysis of audience demographic and psychographic data

• Act as an expert and evangelist in games, new media, and cross-platform insights

• Curate data and trends into actionable insights

• Keep the team informed of macro industry trends that impact the A&S business

QUALIFICATIONS

• Minimum 5+ years of experience in consumer research, marketing or insights role in-house or agency.

• Comfortable with autonomy to build strong relationships with internal business partners, and capable of representing EA with external partners and clients. 

• Working knowledge of the syndicated data panels, and previous experience using cross-tab syndicated research tools.

• Must demonstrate confidence in synthesizing information from multiple sources to create clear and concise insights “stories” and actionable recommendations from research outputs.

• Able to drive the questions being asked in addition to the methods to address them.

• Expertise in assessing what data is relevant, and understand the business need behind the ask.

• Able to be flexible and creative when thinking through requests, answering questions and executing projects (i.e., comfortable in the 'grey space'). Able to suggest an unprecedented plan to address objectives/questions. 

• Exceptional candidates will have familiarity with EA Sports titles.

This role is scoped for Orlando, Seattle, or Austin with a Hybrid work model including 2-3 days in office per week.