Electronic Arts

Description and Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity excels, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

In your role, you will publish in-game and email messaging to our global network of players through enterprise level deployment systems across titles including Battlefield, APEX, EA Sports, and The Sims. You will help advise our strategic partners on messaging placement and scheduling approaches. You will report to the Sr. Manager, Campaign Operations. You will work from the Vancouver, BC office 3 days per week in a hybrid work model. 

EA Experiences - Office of the CXO (oCXO) - CRM

The Email & Dynamic Messaging team sits within the CRM group and is responsible for the way we manage email and in-game messaging as a channel and how franchise strategies are manifested within.

Our team focuses on metrics that increase incremental growth for the business, while maintaining the health of these channels and creating positive experiences for the Player.

What you’ll do...

• Build campaigns using our in-house and 3rd party tools 

• High-volume message configuration and scheduling among partner groups and against goals

• Troubleshoot in a highly visible environment

• Partner with teams to identify gaps in processes and to develop workflow enhancements

• Develop process documentation, best practices and identify opportunities to improve tools

• Develop an understanding of our player segmentation approach

• Support the colleagues on the Campaign Operations team with projects across in-game and email channels

Ideally, you also will have…

• 2 or more years experience in digital marketing, marketing automation, CRM, marketing operations / technology, or ad tech fields

• Experience with building campaigns in enterprise email service providers (i.e. Responsys, SFMC, Braze), content management systems, content programming or ad trafficking tools

• Expertise in quality assurance checks and in-depth troubleshooting

• Passionate about games and connecting players to entertainment they love

• Flexibility to work West or East Coast hours