Electronic Arts

Sr Product Manager, Creator tools

Details

Title: Sr Product Manager, Creator tools

Location: Singapore (hybrid)
Employment type: Full-time
Language: Mandarin and English preferred

Job Description

At EA, we believe games are powerful because they bring together multiple ways people engage: play, watch, create, and connect. And increasingly, the biggest entertainment platforms aren’t just places to consume content — they’re places where communities build.

Creator-made content is already a proven part of EA’s history — from community creation tools in Battlefield to The Gallery in The Sims 4. We believe new creative technologies and tools will expand how players engage with and contribute to our experiences, supported by thoughtful product design, safety systems, and global reach. Our focus is on enabling more players to participate in creative expression by making creation easier, safer, and more rewarding.

We’re looking for a Senior Product Manager, Creator Tools to lead the product strategy and roadmap for the tools creators use to make, edit, manage, and publish content across the EA ecosystem. This role will focus on reducing friction in the creation journey, improving creator quality and retention, and enabling more people to create with confidence across priority regions while remaining compatible with a shared core platform.

In this role, you will define product requirements and drive cross-functional execution for creator-facing workflows and systems including onboarding, creation interfaces, templates, asset workflows, editing and iteration loops, publishing flows, collaboration features, and quality guardrails. You will work closely with engineering, design, data, trust and safety, and regional teams to build intuitive, scalable, and safe tools that help creators go from idea to published content faster.

Responsibilities

• Own product strategy and roadmap for Creator Tools, aligned to company objectives and regional market needs.

• Define and drive key metrics for creator success, including creator activation, time-to-first-create, time-to-first-publish, publish rate, creator retention, repeat creation, and content quality.

• Identify friction across the creator journey and prioritize product improvements that make creation easier, faster, safer, and more rewarding.

• Lead product development for creator-facing workflows such as onboarding, creation UX, editing, asset upload and management, templates, draft and versioning systems, publishing flows, and collaboration features.

• Partner with design and engineering to build intuitive, high-velocity creation experiences across relevant platforms and devices.

• Work with regional stakeholders to support localization and culturalization of creator experiences, including templates, guidance, tone, policy education, and UX patterns.

• Partner with Trust & Safety and Policy teams to embed guardrails, permissions, age-appropriate design, moderation hooks, and abuse prevention into creation and publishing workflows.

• Collaborate with discovery, social, and marketplace teams to ensure creator tools connect effectively to downstream distribution, community engagement, monetization, and feedback loops.

• Establish strong instrumentation for creator funnels and workflows; run experiments and use data to improve conversion, retention, tool adoption, and output quality.

• Translate creator research, behavioral data, and market insights into clear product requirements and prioritization decisions.

• Support launch planning, rollout strategy, beta programs, issue triage, and ongoing product quality for creator tools across regions.

• Influence cross-functional teams through structured product thinking, clear communication, and strong execution across geographies and disciplines.

• Engage directly with creators and partners to understand unmet needs and identify opportunities to improve creator velocity, usability, trust, and satisfaction.

Requirements

• 6–10 years of product management experience in consumer products, ideally in creator tools, UGC platforms, games, social, media, or adjacent creative software environments.

• Track record shipping product experiences that improved creation workflows, user activation, engagement, retention, or content output.

• Experience with creator-facing systems such as editors, publishing tools, templates, asset pipelines, workflow management, collaboration tools, or creative assist features.

• Strong understanding of user-centered design for complex workflows, balancing power, usability, learnability, and speed.

• Experience using data and experimentation to improve funnel performance, feature adoption, repeat usage, and creator outcomes.

• Ability to translate creator pain points into scalable product requirements and partner effectively with Engineering and Design on execution details.

• Familiarity with safety, moderation, privacy, child safety, and policy considerations relevant to creator products and publishing systems.

• Experience supporting products across multiple regions, with sensitivity to localization, culturalization, and regional platform expectations.

• Excellent cross-functional collaboration skills with Engineering, Design, Data, Trust & Safety, Legal, Operations, and regional teams.

• Mandarin and English preferred; strong written and verbal communication skills with the ability to tailor messaging to technical, business, and external audiences.

• Bachelor’s degree in CS, Engineering, HCI, Design, Economics, Business, or related field; equivalent experience also welcomed.