Electronic Arts

Location: Los Angeles

Work Model: Hybrid

The Global Communications team, which sits within the integrated marketing department, is a visible and crucial communications role. We're looking for our new NA PR Manager for skate and our Action Adventure titles.

Reporting to the Global Comms Director, you will collaborate with teams around the business and share a close collaboration with your counterparts primarily in North America. You will ensure that our PR strategies are working effectively globally across North America, Europe and APAC. You will help to communicate how the roll-out of strategy, communication creative and activations that are right-sized and aligned with the current business priorities can be most effective across our markets to ensure product campaigns are both global and as culturalized as it makes sense. You will also be working very closely with our NA PR agency, who are extensions of our team and collaborating with our EU Associate PR Manager and their respective agencies to execute our franchise global comms plan. Additionally, you have the ability to manage public relations campaigns across multiple projects simultaneously, including ongoing live service titles.

Work with the Global Communications and EA Brand teams, along with NA and EU PR agencies across the organization to lead multifaceted plans and creative communications strategies for skate and our Action Adventure titles, ensuring they resonate across globally.

• Help to ensure the powerful messages and storylines we deliver through PR meet the business and communication needs of all markets.

• Drive creative story-telling that breaks outside of video game media and reaches broader audiences.

• Ensure accurate feedback on NA and local executions to the global communications team in a timely fashion.

• Coordinate and support respective NA and EU agencies to pitch and place work in national, regional and local news outlets.

• Deliver reports in alignment with the global reporting framework on key campaign beats for each franchise, offering insights, results analysis and recommendations for future executions.

• Provide visibility to internal partners on upcoming content and activations.

• Be able to provide insight into hot topics within the press to drive the development of messaging.

Qualifications 

• Technical skills 

  • Experience in communications, strategic media relations or public relations in North America and working globally.

  • Measure PR efforts with PR monitoring tools to provide data-informed actions. 

  • Experience with interpreting press feedback to make relevant recommendations.

• Soft skills 

  • Strong planning, organizational, and task/project management abilities.

  • Strong written and verbal communication skills, and able to present plans and concepts to different cross functional teams and leadership.

  • Familiar with collaborating in a NA and global environment.

• Other qualifications 

  • Bachelor’s degree (or similar) in Communications or Marketing, but not essential.

  • Passion for gaming and an understanding of player motivations and needs.