Electronic Arts

The Global Communications team, which sits within the integrated marketing department, is a visible and crucial communications role. We're looking for our new EU PR Manager for Apex Legends.

Reporting to the Global Comms Director, you will collaborate with teams around the business and share a close collaboration with your counterparts in-region. You will ensure that our PR strategies are working effectively in Europe. You will help to communicate how the roll-out of strategy, communication creative and activations that are right-sized and aligned with the current business priorities can be most effective across our markets to ensure product campaigns are both global and as culturalized as it makes sense. You will also be an important partner of the Brand Marketing Regional Leads and contributor to the EU integrated go-to-market plans.

A list of specific responsibilities and qualifications for this role can be found below. 

• Work with the Global Communications and EA Brand teams, along with EU PR agencies across the organization to lead multifaceted plans and creative communications strategies for Apex Legends, ensuring they resonate across the regions.

• Help to ensure the powerful messages and storylines we deliver through PR meet the business and communication needs of International markets.

• Ensure accurate feedback on local executions to the global communications team in a timely fashion.

• In collaboration with the NA Sr Manager, coordinate and support respective agencies to pitch and place work in national, regional and local news outlets.

• Deliver reports in alignment with the global reporting framework on key campaign beats for each franchise giving both country breakdowns and a Pan-EU overview, offering insights, results analysis and recommendations for future executions.

• Provide visibility to internal partners on upcoming content and activations

• Be able to provide insight into hot topics within the press to assist with the development of messaging

• Guide local PR agencies when there is a need

Qualifications 

• Technical skills 

  • Experience in communications, strategic media relations or public relations in multiple International territories.

  • Measure PR efforts with PR monitoring tools to provide data-informed actions. 

  • Experience with interpreting press feedback to make relevant recommendations.

• Soft skills 

  • Strong planning, organizational, and task/project management abilities.

  • Strong written and verbal communication skills in English, able to present plans and concepts in English.

  • Familiar with collaborating in a global environment.

• Other qualifications 

  • Bachelor’s degree (or similar) in Communications or Marketing, but not essential.

  • Passion for gaming and an understanding of player motivations and needs

  • Proficiency in multiple European languages