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Informații generale

Locații: Los Angeles - Del Rey, California, United States of America 
ID rol
207940
Tip muncitor
Regular Employee
Studio/Departament
Marketing
Aranjament flexibil de lucru
Hybrid

Descriere și cerințe

Suntem o echipă globală de creatori, povestitori, tehnologi, inițiatori de experiențe, inovatori și multe altele. Credem că jocurile și experiențele uimitoare încep cu echipe la fel de diverse precum jucătorii și comunitățile pe care le deservim. La Electronic Arts, singura limită este imaginația dumneavoastră.

Electronic Arts (EA) is looking for a dynamic & experienced marketing leader to drive Battlefield’s go-to-market campaign strategy & execution. As the Brand Marketing Manager, you will sit within Battlefield’s Global Brand Management team as a key market contributor for developing cutting-edge brand strategy and marketing executions for one of EA’s top award-winning franchises.

You will create inspiring and creative marketing strategies & executions for Battlefield games. You will leverage your expertise in product marketing, digital marketing, consumer insights, and brand strategy. You will excel at marrying science and creativity to delight, inform, and persuade customers and partners, working with teams to build the brand. You will excel in a creative environment and enjoy working collaboratively across international teams.

Role to be based in Los Angeles, CA.

Responsibilities:

  • Develop Player Centric campaigns; drive culturalized and compelling player journeys in line with the Battlefield brand strategy to deliver our commercial targets.  
  • Inspire a Cross-Functional Team of marketers:  Represent a Player First mindset and equip, empower and enable our integrated marketing team with a proactive, solution-oriented approach. 
  • Set Parameters for Success:  Apply player, market and product insights, along with business objectives and strategies, to define the marketing campaign approach, tactics and KPIs.
  • Create the Briefs: Provide key planning, creative and production parameters in the form of creative briefs and channel assignments. Orchestrate and approve channel plans. 
  • Active with Partners: Develop deep and highly impactful partnerships with global brands.
  • Connect Channel Plans with Product and Business Goals:  Equip teams with reasons to believe and align campaign execution with development and business goals.
  • Execute with Excellence: From creative ideas, to the delivery of our vision, we strive for executional excellence and hold ourselves and our partners accountable in our delivery.
  • Continuous Improvement: Convert learnings into action to drive marketing efficacy, establish and validate hypotheses relative to KPIs and insights to optimize execution.

Qualifications:

  • 5+  years' experience in brand marketing, campaign strategy, and/or product marketing.
  • Project management and coordination across teams and external partners.
  • Excels at working in a matrixed team environment characterized by interdependency.
  • Ability to galvanize and influence teams and stakeholders across disciplines, at all levels.
  • Ability to create successful marketing campaign outcomes based on business goals and strategies.
  • Experience in creative development and agency management.
  • Works at a high pace and excels in execution. 
  • Understanding of evolving consumer engagement and channel opportunities.
  • Exceptional verbal and written communication skills.
  • Ability to effectively engage and liaise with executive teams.
  • Deep affinity for and/or prior experience working on FPS games.
  • Prior work with first party partners and gaming industry data sources.