Analyst, Measurement & Attribution

Workplace Type: Hybrid (Vancouver, BC or Austin, TX)
Reporting To: Director, Franchise Analytics

Studio / Department
The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.

Impact
You will support marketing investment decisions by translating modeling outputs into clear insights. You will connect data across channels to inform budget allocation and improve performance.

Responsibilities

• Run marketing mix modeling analyses to support budget decisions

• Deliver insights and validate outputs with business teams

• Combine modeling outputs with first-party and channel data

• Partner with media teams to support ROI target setting

• Support experimentation roadmap to improve model accuracy

• Contribute to insight storytelling for marketing strategy

Required Qualifications

• Bachelor’s degree in STEM, economics, or related field

• 2+ years experience in analytics or marketing measurement

• Experience querying large datasets using SQL

• Knowledge of statistics, hypothesis testing, and regression

• Experience using R or Python for analysis

Core Skills and Experience

• Exposure to marketing mix modeling or attribution

• Experience working with campaign or media data

• Data visualization and reporting

• Experience supporting cross-functional analytics work

• Familiarity with experimentation methods