跳到内容

通用信息

地点：Shanghai, Shanghai, China 
  • 地点: Sydney
  • 州:
  • 国家/地区: Australia

  • 地点: Seoul
  • 州:
  • 国家/地区: Korea, Republic of

  • 地点: Singapore
  • 州:
  • 国家/地区: Singapore


角色 ID
211737
工作人员类型
Regular Employee
工作室/部门
Global Publishing - APAC
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

This is a posting for a future opportunity, intended to build a candidate pipeline for upcoming hiring needs

Your Mission

As the Shooter Franchise Director, Asia Markets; you wake up every day thinking about the growth of the franchise in the region. Reporting to the Snr Director of Franchise will deeply understand the shooter game franchise, markets, and player communities. You will guide the shooter game Asia Market franchise planning and marketing implementation. Representing the voice of the franchise at the regional level, both internally and with external partners creating growth and delivering understanding between studio, commercial and marketing.

 

You are the head of the Shooter franchise in the Asia and Emerging Markets region, and main partner for all departments. You are responsible and accountable for understanding the product and what it takes for that to succeed across acquisition, engagement, and monetization. This includes our market and player planning, culturalization direction of the global strategy and deep understanding of player behavior within the product and what is required to affect that as well as operating plans, resource, and budget prioritization, and return on investment effort. You are working across a matrixed organization of local teams and global teams, focusing on maximizing both the short- and long-term opportunities for this franchise.

 

Macro Goals:

 

  • Responsible for the success and achieving the Shooter franchise goals across Asia and Emerging Markets.
  • Main partner for all departments, creating growth and delivering understanding between Studio live ops, commercial and marketing. 
  • You are responsible and accountable for understanding the product and what it takes for that to succeed across acquisition, engagement, and monetization. 

 

Responsibilities.

  • Assume a cross-functional leadership role in driving alignment and accountability to results across functions including studio, brand, creative development, integrated communications, media, esports, analytics/insights, commercial, and finance. 
  • Help set clear objectives to achieve player acquisition, engagement, and revenue growth across Asia & Emerging Markets.
  • Oversee day-to-day operational aspects of the business across local teams for alignment and consistency.
  • Develop and drive the shooter hyper-culturalization strategy for Asia, ensuring the game, content plans and experiences are represented with local accuracy in market and resonate with our players.
  • Strong partnership and collaboration with studio to implement the global franchise strategy in a culturalized plan across Asia Publishing by defining positioning for key markets, setting local publishing goals and plans, applying publishing frameworks as well as influencing the development roadmaps and live services.
  • Partner with commercial teams to align on local market commercial initiatives partnering with key stakeholders to drive to execution.
  • Partner with marketing teams to align on Go to Market strategies that align to player insights and market dynamics.
  • Distil large volumes of consumer research, competitive intel and market trends into tangible and actionable insights that can be used to optimize the local player experience and inform strategies for brand performance and activation.
  • Develop meaningful relationships with important agencies, brands, partners across the region.

 

Qualifications

  • 10+ years in Publishing, product management or similar experience with a commerce focus, preferably from gaming (console, PC, or mobile); entertainment; technology; or consumer products.
  • Experience with working with development studios on the creation of hyper localised content roadmap and building the associated innovative brand marketing plans, marketing campaigns, and the development of creative materials to match.
  • Strong analytical skills, along with experience using insights and data to create strategy, analyse market opportunities and trends.
  • Ability to galvanize and collaborate with a variety of stakeholders across a matrixed organization, leading through inspiration and partnership across diverse teams, will be essential to success in this role.
  • Passionate about games and gaming communities. Strong understanding of the latest gaming systems, industry trends and experience in the Asia game market.
  • Proficiency in narrative building with the ability to create compelling presentations for a wide range of audiences.
  • Veteran leading global launch campaigns at the local scale and the self-awareness to understand learnings from both the successes and the failures.
  • Understand how to interpret data and KPIs and turn analytical insight into actionable plans.

 

 



Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。