Electronic Arts

We are EA Entertainment 

We are the team who brought to the market breakout hits critically acclaimed Star Wars: Jedi Fallen Order, The Sims, Mass Effect: Legendary Edition, and several others. And there’s more to come!

You get it, we partner with the most incredible studios shaping the future of the industry to help execute on the foundational brand/marketing strategies to bring their games in the hands of millions of players.

EA is looking for a dynamic, highly motivated Brand Manager with proven achievement in brand strategy, product marketing and/or live service marketing. They must excel at marrying science and creativity to delight customers and partners, working with cross-functional teams in a fast-paced environment to support one of EA’s newest live service titles. The Brand Manager reports into the Director of Brand, and will be a key contributor to developing the live service brand strategy for skate. .

Key Responsibilities

• Assist the Brand Director collaborate with studio on season positioning, product features, content, and experiences by advocating on behalf of marketing and the player’s needs

• Kickoff the quarterly planning for seasons, starting with deeply understanding the product, briefing partner teams on the best way to approach the season, and working closely with brand marketing on the execution of the season campaign

• Support creative teams in briefing and driving campaign development across all seasonal content

• Connect product and competitive marketing analysis to ensure consumer and market trends are informing key seasonal brand strategies

• Partner with consumer insights to synthesize consumer research, industry and market trends into tangible and actionable insights

Qualifications

• Proven experience in brand management, brand strategy, product marketing

• Solid business, analytical and critical thinking skills

• Project management and coordination across functional groups and external partners 

• Experience building marketing strategies and executing tactical plans

• Strong communicator and collaborator

• Experience taking a product or service from consumer insight, to ideation, to market

• Experience with live service games a plus

• Embraces working in a dynamic, flexible, ever changing environment