Electronic Arts

EA's Marcom Creative team defines the creative ideas that underpin our campaigns and consumer-facing brand behaviors. As a part of a global group of creatives, strategists, technologists and producers we work in close collaboration with our studio and brand partners to define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves creative engagement from creation to execution; including franchise & brand foundations, campaign narratives, content planning, creative platforms and creative execution and direction for our assets and activations. We use both left brain and right brain thinking to boldly chase the next insight or breakthrough creative idea to progress marketing in our industry and beyond.

Battlefield is a storied franchise renowned for uncompromising combat gameplay for over two decades. 100 million players and 5 billion hours played later; the Battlefield team is looking to define the future of the first-person shooter. Comprised of 4 world-class studios across Criterion, DICE, Motive and Ripple Effect – all powered by the Battlefield Central Technology (BCT) team – what’s forming on the horizon is a connected Battlefield universe filled with immersive experiences built on our unique DNA.  

Long and the short? We’re all-in on the future and our most ambitious Battlefield yet.

As the Marcom Creative Lead of Copy for Campaign you’ll be reporting to the Creative Director, partnering with the Marketing Creative team and collaborating with Studio Creatives and Brand Marketing to develop exciting campaigns. End goal? Deliver mind-blowing, eye-watering, groundbreaking campaigns that hype the community and achieve product goals.

Sound like you? Want to be part of something special? Great. Here’s the dirt:

KEY RESPONSIBILITIES

•  Trailers, mostly. Copy, tone of voice docs and copy frameworks. You will be the Alpha and Omega of words, the Sergeant of Syllables, Captain of Constants. This is not Copy EDITING, this is a master of tonal manifestation. IDGAF if this is an m-dash or if you use the Oxford Comma (don’t). This is about maintaining tonal discipline and vernacular excellence across all of Battlefield’s marketing. 
•  Come up with ground-breaking, player-first, headline-grabbing ideas to support our campaigns, from huge experiential activations to cheeky social posts, down to small breadcrumbs for fans to follow. Pitch that stuff internally and get buy-in across our multifaceted team.
•  Manage partners, internal and external, as we bring the amazing work we dream up to life.
• Partner and collaborate with the Battlefield Marketing Team and Studio Creatives to enrich our creative.
• Communicate why an idea is right for this audience, at this time and in this place.
• Work with Marcom Strategy, Brand Marketing and Channel Intelligence to develop and refine ideas based on insights and strategies.
• Create an open and collaborative environment with our Cross Functional and Studio teams to develop and support Creative.
• Be prepared to be on decks. Like lots of decks. We don’t get design support for pitch decks so be proficient in Slides or PPT or Keynote.

REQUIREMENTS

• 4+ years as a creative thought leader within a creative agency, entertainment brand or other huge/large/massive entity
• Experience developing and overseeing marketing campaigns.
• A storyteller: an understanding of cohesive narrative across everything from a presentation to a key shot in a film.
• A creator: you drive creativity that inspires breakthrough activations and content across a variety of mediums. 
• Insights: an ability to turn insights into breakthrough ideas.
• You have a love for the rich mythology and culture around entertainment storytelling.
• Samples of Campaigns you’ve lead, including large multi-channel activations.

YOU SHOULD APPLY FOR THIS JOB IF

• You believe that 'collaboration' isn't a buzzword, it's the only way to get to brilliant and insightful work.
• You know that great ideas come from anywhere and you have the stories and experiences to prove it.
• You excel in an environment where creativity is often fluid and can be reactive
• You love stories in all their shapes and sizes: big stories that unfold over years and little stories that happen in seconds.