Electronic Arts

Community & Creator Engagement Manager, China

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences across our amazing franchises and experiences. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

As a Community & Creator Engagement Manager (Greater China) at EA, you will work in our Shanghai office and report to the regional MarCom Lead.

Responsibilities:

• You'll plan and implement community and creator-led GTM activations to support marketing campaigns.

• You'll collaborate with integrated comms, PR, and social teams across time zones to build and deploy local channel plans.

• You'll design and manage creator and ambassador programs—identifying, onboarding, and nurturing local talent who are authentic advocates for EA's titles.

• You'll initiate and support community-driven and campaign events (online or in-person).

• You'll track engagement performance and community sentiment to measure success and improve future strategies.

• You'll deliver reporting on community and creator activations, sharing applicable insights.

• You'll manage budgets, contracts, and project timelines across community and creator activations.

Qualifications:

• 3+ years of experience in marketing engagement, creator relations, or campaign activation—preferably in gaming, entertainment, or digital media.

• Expertise developing creator programs and managing creator partnerships.

• Comprehensive knowledge of the local gaming ecosystem, community platforms, and creator landscape.

• Demonstrated partner management, project management, and reporting skills.

• Fluent in Mandarin and English (written and spoken); proficiency in Simplified Chinese.

• Proficiency in creator analytics, social listening, and community management tools.

• Experience working with agencies and third-party vendors in a marketing or community capacity.