Electronic Arts

Respawn’s global marketing team works collaboratively among team functions- brand, creative, community, etc.- and with our game development partners to develop greater awareness, interest, and long-term attachment to Apex Legends. You and the creative team are responsible for our overall creative identity, the experiences that we develop for players around new seasons and content launches, and the more tactical assets that inform players about what’s happening in our game (gameplay trailers, static assets, etc.). This involves working with the internal creative team, our partner agencies, and other partner teams to guide campaign and individual assets from planning phase to ultimate execution and delivery to players.

As the Creative Director of Marketing, you will report into the Head of Brand for Apex Legends partnering with them to achieve the above, but also usher in a new era of Apex growth. You will lead the internal creative team, you will inspire and guide agencies to “great”, and you will work with our game team and other marketing functions to deliver breakthrough work that also improves game value. We believe you will deliver the best work of your career, redefine how games connect with players, and ensure that Apex is a game that succeeds for years to come.

In the past four years, Apex Legends has grown to become one of the biggest FPS games in the world. Millions of people play, watch, interact with our Legends daily, in and out of the game. This is an opportunity to build a creative team as we expand Apex into more markets and more platforms.

YOU SHOULD APPLY FOR THIS JOB IF

• You wake up every day inspired to serve game communities, leading creative work that inspires but also creates a deeper understanding of the product and a deeper connection to other players and our studio 

• You believe that ‘collaboration’ isn’t a buzzword, but it’s the only way to create inspiring and insightful work. Not just with other marketers but game creatives and developers.

• You know that a strong brand / creative identity is key to standing out, and you are passionate about defining and building brands 

• You have an eye for great design, great copy, and can establish a great tactical creative standard through coaching and influence.

• You enjoy an environment where creativity is often fluid and reactive. 

RESPONSIBILITIES

• You will partner with our game creative director to influence and shape seasonal creative themes. 

• You will work with the larger marketing team and our agencies to bring those creative ideas to life across communications, content, and channels.

• You will work with marcom strategy, brand marketing and channel to develop and refine ideas based on insights and strategies that move Apex forward.

• You will advocate for the creative work of the team to company partners.

• You will collaborate with our channel teams to develop and support creative and content platforms.

• You will partner with the Brand Marketing and other teams to ensure quality and integrated execution of the creative across channels.

• You will lead internal creative teams throughout live service marketing.

• You will be the Creative POC for all external vendors and agencies working on live service marketing.

• You will contribute to the marketing leadership team, participating in collective discussion around: brand / marketing strategy direction, team structure and ways of working, etc.

 
REQUIREMENTS

• 8+ years in a CD role within a creative agency or entertainment brand.

• Experience building and guiding creative teams to success.

• Able to work with teams in the Pacific time zone. Some regular travel may be needed for important team collaboration moments.

• Experience in live service game marketing.

• A leader: Inspiring and influential voice with experience selling in creative experiences to different audiences

• A storyteller: an understanding of cohesive narrative across everything from a presentation to a pithy end-line to a piece of content

• A creator: you inspire breakthrough activations and content across a variety of mediums.
  Insights: an ability to turn insights into breakthrough ideas.

• You have a love for the rich mythology and culture around entertainment storytelling.