Director, Demand Capture Excellence - 214922 - Electronic Arts

通用信息

地点：Los Angeles - Del Rey, California, United States of America

角色 ID

214922

工作人员类型

Regular Employee

工作室/部门

Marketing

弹性工作安排

Hybrid

Description & Requirements

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

Director, Demand Capture Media Excellence

Electronic Arts

Redwood City, Los Angeles, Kirkland, Vancouver

The future of entertainment is interactive, and our Growth Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Director of Demand Capture Media Excellence to join the Growth Marketing Organization. You will report into the Senior Director Franchise Media, and be directly responsible for pushing forward demand capture media capabilities across all franchises. This is a hybrid role, with 3 days a week in office in one of the mentioned locations.

Responsibilities

Partner with high-performing team of data-driven Demand Capture media buyers, specializing in media across PC, console and mobile
Set standards for demand capture media innovation across EA’s campaign, including channel strategy, optimization levers and existing AI adoption
Partner with platforms to prioritize demand capture media features and capabilities for greater EA outcomes
Develop EA strategies to optimize outcomes from media platform evolutions and industry updates
Lead demand capture media AI initiatives with thought leadership and projects to move EA forward
Develop and gain alignment for Media Investment Framework, to be used by Franchise Directors in funnel allocations
Set channel execution standards (Campaign set-up, Usage of platform features, measurement implementation, experimentation implementation, etc.)
Cross-functional change management and remove barriers to functional best practices (Flexible Funding, Creative Funding, etc.)
Develop training material and programs for Demand Capture buying skills and cross-train talent

Requirements

10+ years’ experience in performance media, managing demand creation and demand conversion across PC, console and mobile games
5+ years of influencing senior leaders
Experience managing AAA game media budgets
Ownership, accountability & ability to solution complex problems.
In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
BA/BS Degree in marketing/finance or equivalent quantitative field
Passion/knowledge for video games

Electronic Arts

我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。