Electronic Arts

Location: Orlando, FL

Work Model: Hybrid (3 days per week in office)

The Data & Insights (D&I) team harnesses the power of data to deliver transformative insights and solutions to EA game teams and players. D&I teams are involved in every aspect of data, driving strategy and governance; building powerful data and AI applications; and developing personalization, experimentation, and analytics tools, and more. When you join D&I, you're joining a team of passionate experts working to enable more profound understanding, better ways of working, and more meaningful experiences for our players.

The Role

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling video game franchises, award-winning interactive technology, fan programs, and cross-platform digital experiences. As an Analytics Director, you will shape analytics strategy and execution for growth initiatives within EA SPORTS. You will be a senior individual contributor, executing analyses and experimentation while also influencing senior stakeholders in product management and game development. You will report to the VP of Analytics, EA SPORTS and be a key partner to franchise leadership.

What You'll Do

• Lead analytics vision and execution for growth initiatives to support player experience, product development, and business goals

• Serve as a trusted thought partner to senior leaders across Product and Game Development, bringing data-driven insight to critical decisions

• Build and scale game data infrastructure to support a new title, with a focus on telemetry, personalization-oriented data, and other critical analytics pipelines.

• Design, implement, and optimize systems that capture rich player and game data, support experimentation, and enable deeper insights into user behavior in partnership with engineering, analytics, and product teams

• Execute analyses using SQL, experimentation, and statistical modeling to uncover opportunities and inform live service decisions

• Conceive of and lead machine learning initiatives that personalize the player experience, such as dynamic content recommendation, and integrate these solutions into A/B testing strategies

• Evaluate and champion practical applications of generative AI and automation tools to increase productivity and elevate insight generation

• Build strong connections between analytics and central data teams, ensuring best practices and tools are leveraged for impact

What You'll Bring

• 10+ years of experience in analytics, data science, or a related field

• 4+ years of experience providing mentorship, or influencing teams (formal people management not required)

• Experience working on live service games or similar digital products

• Proficiency in SQL and experience with Python or R for statistical analysis

• Experience designing and analyzing A/B tests or other experiments

• Familiarity with using GenAI tools to support analytics tasks

• Interest in games and using data to improve player experiences