Dynamic Messaging Program Manager - 212163 - Electronic Arts

通用信息

地点：Austin, Texas, United States of America

地点: Vancouver - Great Northern Way
州:
国家/地区: Canada

角色 ID

212163

工作人员类型

Regular Employee

工作室/部门

Marketing

弹性工作安排

Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

Dynamic Messaging Program Manager

Hybrid - Austin, TX or Vancouver - Great Northern Way, BC

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Dynamic Messaging Program Manager will report to the Director, Email & Dynamic Messaging. This is a hybrid role (3 days in office per week).

EA Experiences oCXO CRM

The Email & Dynamic Messaging (EDM) team sits within the CRM group, and is responsible for the way we manage email as a channel and for developing products that improve the way we execute strategies at scale.

Our team focuses on key metrics that drive incremental growth for the business, while maintaining the health of the channel and creating positive experiences for the Player.

We are seeking an organized and innovative Dynamic Messaging Program Manager to develop new operational frameworks in a highly dynamic environment. You will work cross-functionally to build programs that enable operational excellence. The ideal candidate will have a strong background in program management, marketing, and executing marketing campaigns for large customer audiences.

A list of specific responsibilities and qualifications for this role can be found below.

Responsibilities

Develop & implement strategies & programs that promote the health of the channel overall, while collaborating with the Franchise partner team to develop & implement programs that achieve business and brand goals.
Create and manage an operating model for the program holistically that considers how targeting, content, business & governance rules, deployment, etc. should work.
Monitor KPIs and report on channel performance (including, but not limited to, Audience growth, ROI/message rate, deliverability metrics, goal-tracking for revenue, engagement, retention, and monetization).
Collaborate with partner teams to determine prioritization, roadmap, and execution plans.
Design & implement large-scale process improvement projects.

Qualifications

3+ years of email marketing operations experience
2+ years experience working with email production, technical, and business teams
2+ years project management experience
Build relationships and collaborate effectively with partners
Experience with organizing and balancing various priorities, workstreams, and projects simultaneously.
Interpret email performance metrics, provide POV on strategic path, influence team to drive results
Hands-on experience with email marketing best practices for targeting, content, deployment, treatments, deliverability, etc.

Electronic Arts

我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。