Electronic Arts

The EA SPORTS Publishing team blends Commercial, Marketing, Communications, and Creative disciples into a unified powerhouse. The combined strength enables us to accelerate our long-term EA SPORTS ambition to be a leading Sports Entertainment Brand by Championing a New Culture of Play and redefining the future of sports fandom and participation.

Across many experiences, platforms, and geographies, we promote 5-year growth strategies, oversee consumer growth, and deliver go-to-market plans that foster product and experience engagements amongst our beloved fan communities. 

As our Brand Marketing Manager for EA SPORTS FC in France, you will lead marketing campaigns that connect deeply with French football fans. You will be the driving force behind making the brand relevant and exciting in your market. Together, we will grow our presence and create meaningful experiences for our community.

This is a Hybrid remote/in-office role working in the Lyon office. 

What You'll Do

• Develop and execute bold campaigns that resonate with local football fans — you know how to capture their passion
• Adapt global marketing strategies so they fit the French culture — you bring local insight and creativity
• Collaborate with athletes, influencers, and brands to produce authentic, engaging content — you help us build strong partnerships
• Manage campaign production, timelines, budgets, and agencies — you ensure everything runs smoothly and on time
• Track, analyze, and optimize campaign performance — you use data and feedback to improve results

What We're Looking For

• You have 6+ years in marketing or brand management, ideally in sports or entertainment
• You have proven experience running multi-channel campaigns and activations
• You lead and collaborate effectively across teams and time zones
• You are organized and managing projects and budgets
• You use data and insights to shape impactful campaigns
• You are passionate about sport and culture, bringing energy and creativity every day
• You are Fluent in French (native level) and English

At EA SPORTS FC, we value diversity and encourage everyone to bring their authentic selves. Together, we create something bigger.

#LI-Hybrid