Electronic Arts

This role is based in Los Angeles (hybrid or remote can be discussed) and you will report to the Director of Global Brand Marketing across the AA/RPG portfolio

We are EA Entertainment 

We are the team who brought to the market breakout hits critically acclaimed Star Wars: Jedi Fallen Order & Star Wars Jedi: Survivor, Mass Effect: Legendary Edition, and several others. And there’s more to come!

You get it, we partner with the most incredible studios shaping the future of the industry to create the foundational brand/marketing strategies to bring their games in the hands of millions of players. 

As a Brand Marketing Manager for Action Adventure & RPG, your role will be to help bring together a team of experts to create groundbreaking player-facing marketing programs, where you’ll operate in an environment where out of the box thinking is expected. You’ll be an essential team member reporting directly to the brand marketing director, based in Los Angeles. 

Responsibilities 

• Collaborate and assist on the development of Brand marketing milestone deliverables and presentations with guidance of senior level colleagues - from go-to-market marketing plans to ad-hoc business and creative briefs
• You will be responsible for global player-facing Marketing plans and help shape brand experiences across player touchpoints following campaign goals and strategy. 
• You will ensure success in our marketing plans - Manage the daily progress of creative assets development and deliverables across all channels, in close partnership with our production teams 
• Channel management - Support with aligning and managing channel experts' collaboration through communication with up-to-date campaign documents as sources of truth.  Partners will include Social, Community, 1st Party Merchandising, Web, and Retail teams.
• When on projects that require working with Licensing partners, ensure internal EA working groups are briefed on processes and following guidelines.  You will ensure smooth operations and approvals between our teams and important licensors.
• Connect marketing activation with product and business deliverables- Organize and track campaign performance data; interpret to translate into actions.

Qualifications 

Technical skills 

• 5+ years of experience with all areas of marketing and omnichannel consumer-facing campaigns.
• You will perform across a variety of projects at the same time.
• Can manage up and in partnership with a complex matrix of partners across regions.
• Operate autonomously across multiple projects while communicating with your team, always looking for a way to push the work further for the Brand.
• You will present materials to important partners.

Soft skills 

• Experience in the Gaming/Entertainment marketing space.
• Empathy - You will focus on setting your internal partners up for success.  You should demonstrate past examples of close collaboration and building relationships with our internal and external partners.
• Passion - Shows a natural love for our players, our games, and their work. Invested in and excited about what they do and what we do.
• Collaboration - Achieves with and through others, partners well, communicates (and listens) well.
• Motivated to Achieve - needs to win and deliver can scale up - or down - to do the necessary work necessary.
• Smart Problem Solver - Thoughtful, asks smart questions to understand root issues, develops new and creative approaches and solutions, solves problems in a real-world way.