Electronic Arts

Location: Hybrid | Los Angeles or Vancouver 

Reporting Line: You will report to the Lead Product Manager for Apex Legends.

Respawn Entertainment 
Founded in 2010, Respawn is the Academy Award-winning studio behind Apex Legends, Titanfall, Star Wars™ Jedi: Fallen Order, and more. We believe creative freedom leads to extraordinary games, and we're committed to sharing that passion with players worldwide.

Impact 
As Product Manager, IP Partnerships, you will guide strategy of external brand and franchise collaborations for Apex Legends. You will translate cultural and fan insights into in-game cosmetic and event experiences that resonate globally. Your work will strengthen Apex Legends as a cultural touchstone while driving  results.

Responsibilities

• Define and manage the IP partnerships roadmap for Apex Legends.

• Partner with other teams and external licensors to scope, evaluate, and deliver collaborations.

• Align IP-driven cosmetics and events with franchise goals and player expectations.

• Analyze partnership performance metrics (engagement, conversion, retention) and share insights.

• Collaborate with marketing, content, and creative teams to ensure authentic integrations.

• Monitor trends in entertainment, fashion, and fandom to identify partnership opportunities.

Required Qualifications

• 3+ years in product management, licensing, partnerships, or live service games.

• Experience negotiating or managing external brand/IP collaborations.

• Familiarity with cosmetic-driven engagement in free-to-play titles.

• Knowledge of tools such as SQL, Tableau, or equivalent for performance reporting.

• Experience with Apex Legends' brand, tone, and community.

Core Experience

• Commercial and strategic mindset with partnership evaluation experience.

• Comfort working in a live service environment.

• Connect data insights to creative and outcomes.

• Understanding of licensing processes, approvals, and relationship management.