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通用信息

地点：Los Angeles - Del Rey, California, United States of America 
角色 ID
211043
工作人员类型
Regular Employee
工作室/部门
Marketing
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

Electronic Arts (EA) is looking for a dynamic & experienced brand manager, focused on the iconic Battlefield franchise.

As a senior member of the brand team, you will work with franchise leadership in further defining the franchise strategy, product positioning, and live service plans.

This role to be based in Los Angeles, CA.  We are in the office 3x a week.

Responsibilities include:


  • Grow the Business, responsible for accelerating growth of our existing business and generating new value:

    • In partnership with franchise leadership, you will develop and ensure ongoing refinement of a multi-year strategic growth plan across product, category and consumers.

    • You understand trends and market opportunity, player needs, motivations, and trends to help inform product & live service roadmaps.

    • Make data informed decisions that extend from the multi-year strategy including, annual content development, partner support plans, and performance metrics

    • Steward marketing and live service campaigns that create demand, reach, action, increase fan engagement, and achieve results

    • Develop strategies and partnerships that support the needs and wants of the core and the broader gaming community.

  • Stakeholder Management

    • Build relationships with our publishing teams as a main contact for daily product and business needs, with a focus around broadening Battlefield's appeal through important partnerships and licensing opportunities.

  • New Business Opportunities

    • As new opportunities arise, you are important in how we deliver our games and content to players. You will build business cases, partnering with our finance and strategic consumer Insights teams to develop ROI analyses, recommendations and go-forward plans.

  • Be The Product Expert

    • Understand the player journey and create best-in-class messaging that lives both in-game and out, ensuring that product positioning and important player benefits are represented in the market with a strategic lens towards maximizing comprehension, conversion, and player satisfaction.

Qualifications and Skills:

  • 5 or more years of experience in brand management, product management, or product marketing.

  • Experience hiring, developing, and leading teams.

  • Project management and coordination across global teams and external partners.

  • You can galvanize and inspire teams and partners across departments, at all levels

  • You can create successful marketing campaign outcomes based on our goals and strategies

  • Experience in creative development and agency management.

  • Experience evolving consumer engagement and channel opportunities

  • You can engage and communicate with executive team members.

  • Deep affinity for and prior experience working on video games.

  • Prior work with first party partners and gaming industry data sources.



Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。