Electronic Arts

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader sports and entertainment ecosystem.

Creative Performance

As the Senior Manager of Creative Performance, you will collaborate with a range of channel experts to improve the reach and impact of our marketing content. By blending data and creativity, you will help set the standard for how we engage with our players, providing valuable insights and direction to ensure we create the right content in the most effective way. You will report to the Senior Director of Creative Performance.  You will be based in Los Angeles.

Responsibilities

• Deconstruct content & channel performance in forensic detail to understand what worked & where we can improve

• Provide detailed competitor analysis & share relevant gaps and opportunities

• Stay up-to-date with industry trends to inform content planning and identify new opportunities

• Test elements of content performance to remove creative subjectivity - eg: A/B testing thumbnails

• Work with our Production team to ensure asset requests are realistic and delivered on time and within budget.

• Partner with a variety of channel experts to improve the reach, depth & impact of their content 

• Simplify complex data from multiple sources and make it clear & actionable for our partners

• Create content guidelines & best practice guides grounded in insights

• Work with a dedicated analytics team to provide benchmarks for content & channel performance

• Measure the effectiveness & ROI of content & marketing channels 

• Improve & measure user journeys across a connected marketing ecosystem

Experience

• 8+ years experience in content & digital marketing

• You are comfortable working hands-on with multiple analytics tools (eg: Social Listening, Google Trends, Social analytics)

• You have experience with channels (eg: programming for algorithms, interest-graphs, search optimization)

• You can forensically dissect campaigns and understand what worked & why

• You can take data and insights and package them in a clear way for stakeholders at different levels of the organization