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通用信息

地点：Singapore, Singapore 
  • 地点: Singapore
  • 州:
  • 国家/地区: Singapore


角色 ID
215351
工作人员类型
Regular Employee
工作室/部门
EA Studios - SPORTS
弹性工作安排
On Site

Description & Requirements

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Role Summary

The Senior Manager, FCM Webstore owns the commercial success, strategy and day to day performance of the Global FCM Webstore platform. This role is accountable for revenue growth, LiveOps execution, customer experience, conversion optimization, SKU strategy and the long term product roadmap in conjunction with the FCM Studio LiveOps LT plus our partner in CODA.

The role leads cross functional execution across Studio, CODA, Product, Engineering, Marketing, CRM, Legal, Analytics & regional Hub and Spoke teams to deliver a scalable global web commerce platform. Success requires strong commercial leadership, operational excellence and the ability to align multiple stakeholders around shared business outcomes.

Key Responsibilities

Business Strategy & Growth

  • Define and execute the multi-year Webstore strategy aligned with company objectives.
  • Own the commercial performance of the Webstore, including revenue forecasting, profitability, conversion and customer engagement.
  • Identify growth opportunities through new markets, business models, partnerships and platform capabilities.
  • Lead strategic business reviews and recommend investment priorities based on performance data.

Commercial & LiveOps Leadership

  • Own the global LiveOps calendar and execution strategy for Webstore campaigns.
  • Develop SKU strategy, pricing proposals, promotions and merchandising plans to maximize revenue.
  • Partner with Studio teams to align monetization, LiveOps & content planning
  • Drive continuous optimization of sales events, seasonal campaigns & product launches.

Product & Platform Management

  • Define and prioritize the Webstore product roadmap.
  • Lead feature development from concept through launch, working closely with Product and Engineering teams.
  • Improve customer journeys and conversion funnels through experimentation and data driven optimization.
  • Oversee strategic feature development including:
  • Interstitial experiences
  • Loyalty and milestone programs
  • Future commerce capabilities

Marketing & Customer Growth

  • Partner with Marketing to develop acquisition and retention strategies.
  • Align marketing roadmaps with commercial objectives and campaign priorities.
  • Support strategic marketing initiatives including:
  • Football partnership activations
  • Paid acquisition campaigns
  • Creator and influencer programs
  • Regional and cultural marketing initiatives
  • Partner with CRM teams to improve customer lifecycle engagement and repeat purchase behavior.

Cross-Functional Leadership

  • Lead execution across Studio, Coda, Marketing, CRM, Product, Engineering, Analytics, Legal, Finance, Compliance & Regional operations.
  • Drive decision making through structured governance, stakeholder alignment & executive communication
  • Manage approval processes and ensure timely execution across all business functions.
  • Build strong relationships with internal and external partners.

Operations & Program Management

  • Oversee end to end operational workflows supporting the Webstore platform.
  • Coordinate global campaign launches and ensure flawless LiveOps execution.
  • Establish scalable operating processes, governance & documentation.
  • Lead strategic programs from business case through implementation.

Expansion & Partnerships

  • Lead expansion into new countries and territories.
  • Evaluate and onboard new payment partners and commerce solutions.
  • Develop partnerships that improve customer accessibility and revenue opportunities.
  • Assess new business opportunities based on commercial impact and operational feasibility.

Performance & Analytics

  • Establish KPIs across revenue, conversion, customer acquisition, retention & operational excellence.
  • Monitor business performance and deliver regular reporting to senior leadership.
  • Translate data into actionable business recommendations.
  • Lead post campaign analysis and continuous improvement initiatives.

Leadership

  • Lead and develop high performing cross functional teams and project groups.
  • Direct line management to an eCommerce Intern.
  • Foster accountability, collaboration and a data driven culture.
  • Mentor team members and support capability development across the organization.

Qualifications

  • Bachelor’s degree in business, Marketing, Product Management, Commerce or a related field.
  • 5+ years of experience in ecommerce, digital commerce, gaming, LiveOps, product management or a related industry.
  • Experience leading global cross functional initiatives with multiple stakeholders.
  • Strong commercial and strategic planning experience.
  • Experience managing roadmaps and feature delivery.
  • Strong analytical skills with experience using data to drive business decisions
  • Experience working with marketing, CRM, engineering, legal & regional operations teams.
  • Experience in mobile gaming, digital products, or live service environments is highly desirable.

 



Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。