Electronic Arts

The Sr. Media Analyst, Integrated Channel Intelligence role is an important role within our Fan Intelligence organization, which is part of EA’s broader Experiences organization.

The future of entertainment is interactive, and our Experiences team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

The Integrated Channel Intelligence team provides insights and measurement on paid media campaigns. As a collective, this team drives adoption and implementation of new adtech, surfaces high value audiences and optimization opportunities, produces strategic insights, and drives innovation in measurement solutions.

You will report into the Measurement & Insights Manager. If you are near an EA office, you will work on a hybrid model splitting your time remote and on-site. Other locations will be remote.

Responsibilities:

• Deliver measurement and actionable insights for paid media campaigns for EA’s Lifestyle titles, like The SIMS and Skate, including:

• Develop media measurement frameworks that align planning objectives with measurable and optimizable KPIs

• Design learning agendas and test frameworks grounded in clear, strategic hypotheses

• Oversee executional elements required for accurate tracking and measurement

• Analyze performance data, brand lift studies, and campaign reports to extract meaningful insights

• Translate media performance into business context with impactful recommendations for marketing stakeholders

• Become a masterful insights storyteller who can create content for audiences with varying levels of marketing experience

• Collaborate with media planning teams and marketing analytics to inform strategic initiatives through data-driven insights

• Partner across the Fan Intelligence team to integrate paid media insights into broader campaign narratives

• Champion innovation in how we measure effectiveness and impact of our paid media campaigns against business outcomes

Qualifications:

• Industry-specific skills: 

  • 3–5 years of experience in digital marketing at a multi-franchise global brand

  • Familiarity with marketing and media mix models (e.g., MMM, MTA)

  • Solid understanding of paid media key performance indicators (KPIs)

  • Experience with measurement strategies across full-funnel media campaigns

• Job-specific skills:

  • Ability to uncover insights and craft compelling narratives using data

  • Proficient in Microsoft Excel, including pivot table manipulation

  • Skilled in creating and delivering effective PowerPoint presentations

  • Proven ability to manage project timelines and deliverables with accountability

• Soft skills 

  • Familiarity with EA game franchises and interest in Lifestyle games

  • A thought starter who can solve for unique challenges

  • A performance mindset and passion for quantifying results

  • A team player who is collaborative and can work with multiple teams