Senior Media Analyst, Integrated Channel Intelligence

Workplace Type: Hybrid (Austin, TX; Kirkland, WA; or Vancouver, BC)

Reporting to: Sr. Manager, Paid Media Analytics

EA Experiences

Our EA Experiences group is dedicated to creating meaningful experiences for our global communities through iconic franchises including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We inspire, connect, and engage fans through culturally relevant content and connected experiences that shape the future of interactive entertainment.

Integrated Channel Intelligence

The Integrated Channel Intelligence team helps EA understand the effectiveness of paid media investments through measurement, experimentation, and strategic insights. We partner across media, marketing, analytics, and Fan Intelligence to develop measurement approaches that improve campaign performance and inform future marketing decisions across EA's Action Adventure and Battlefield franchises.

Your Impact

You will own the measurement strategy for paid media campaigns supporting EA's Action Adventure and Battlefield franchises. You'll partner with media, marketing, analytics, and Fan Intelligence teams to define success before campaigns launch, design measurement and learning plans, evaluate campaign effectiveness, and translate results into recommendations that improve marketing performance and business outcomes.

Responsibilities

• Own measurement strategy throughout the paid media campaign lifecycle.
• Develop measurement frameworks, KPIs, and success criteria aligned with campaign goals.
• Design learning agendas and experimentation plans to evaluate campaign effectiveness.
• Apply measurement approaches including attribution, incrementality, brand lift, and full-funnel performance analysis.
• Analyze campaign performance and connect media outcomes to business objectives.
• Deliver recommendations that influence campaign optimization, budget allocation, and future marketing strategy.
• Partner with media, marketing, analytics, and Fan Intelligence teams to guide measurement decisions and improve measurement capabilities.

Required Qualifications

• 3+ years of experience in digital marketing supporting a global consumer brand.
• Experience designing or supporting measurement strategies for paid media campaigns.
• Experience applying marketing measurement methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), incrementality testing, brand lift, or similar frameworks.
• Experience evaluating full-funnel media performance and translating measurement into business recommendations.
• Experience uncovering insights and presenting recommendations to cross-functional partners.
• Proficiency with Microsoft Excel, including PivotTables.
• Experience creating presentations in Microsoft PowerPoint and managing project deliverables.

Core Skills and Experience

• Translate complex data into clear, actionable insights.
• Connect campaign measurement to business outcomes.
• Build collaborative relationships across marketing, media, analytics, and insights teams.
• Manage multiple priorities while delivering strategic recommendations.