Electronic Arts

The EA Digital Platform (EADP) group is the core powering the global EA ecosystem. We provide the foundation for all of EA’s incredible games and player experiences with high-level platforms like Cloud, Commerce, Data and AI, Gameplay Services, Identity and Social. By providing reusable capabilities that game teams can easily integrate into their work, we let them focus on making some of the best games in the world and creating meaningful relationships with our players. We’re behind the curtain, making it all work together. Come power the future of play with us.

The Challenge Ahead

As the gaming industry shifts towards a live service-driven model, creating an engaging Ads experience and connecting relevant brands / advertisers to players is the key to EA's success. The AdTech team within EADP's Dynamic Experience group is on a journey to build industry-leading solutions that empower e2e Ads lifecycle management workflows and performant, scalable and available services.

As a Senior Software Engineer, you will help drive Game Integration including client-side management, SDKs, in-game formats, etc. You will report to AdTech’s Director of Engineering. 

Responsibilities: 

• You will lead and mentor 2-3 engineers on AdTech’s Game Integration team.

• You will design and build a high-performance Ads SDK for HD gaming (PS, Xbox, Switch, PC).

• You will integrate SDK deeply into Frostbite, Unreal, and Unity rendering pipelines.

• You will build trust and partnerships with EA Game Studios.

• You will drive SDK adoption and cultivate a thriving developer community.

Qualifications:

• 10+ years of professional experience in a software engineering role.

• Expertise in C++ development. 

• Deep understanding of at least one major game engine, such as Unreal Engine, Unity, or Frostbite. 

• Understanding of 3D graphics concepts: 3D rendering pipelines, shaders, textures, lighting, and materials. Familiarity with the engine's rendering pipeline, asset management, and scripting systems.

• Experience with network programming: TCP/IP, HTTP, RESTful APIs, and other networking protocols.

• Ability to design and implement robust communication protocols between the SDK and ad servers.

Bonus: 

• Knowledge of the programmatic advertising ecosystem: Ad exchanges, ad networks, SSPs, DSPs, RTB, etc.

• Understanding of ad formats: Banner ads, interstitial ads, rewarded video ads, native ads, playable ads, etc.

• Experience with ad serving platforms and their APIs.