Electronic Arts

Sr. Content Strategist (UX and eCommerce)

Workplace Type: Hybrid | Vancouver, Toronto, or Orlando

Reporting Line: You will report into the Director of Experience Design

Electronic Arts Inc. is a global leader in interactive entertainment. We connect hundreds of millions of players from around the globe to some of the world's greatest games. EAX is crucial to creating that connection through products that grow and engage our community of players, across our surfaces around-game and in-game. Our mission is to bring players closer to the games they love, in a way that nurtures and anticipates their needs.

As a Senior Content Strategist, you'll lead content systems for our PC platform store and launcher—guiding how players discover games and services. You'll work across teams to align strategy with player needs, franchise priorities, and business goals.

Responsibilities

• Lead eCommerce content strategy across platform and franchise touchpoints
• Connect content strategy to player insights, experimentation, and business metrics
• Define scalable content models, tools, and systems for ongoing optimization
• Collaborate with design, research, and product partners to shape experiences
• Advocate for content strategy in cross-functional settings and presentations
• Align content design efforts with campaign, marketing, and merchandising goals
• Demonstrate content value through data, testing, and impact storytelling
• Foster strong, collaborative partnerships across teams

Required Qualifications

• Degree in communications, business, research, or related field—or equivalent experience
• 5+ years in UX content, eCommerce strategy, or digital merchandising
• Experience with content and analytics platforms, experimentation tools, and performance frameworks
• Able to connect insights to action and influence product direction
• Interest in games or digital entertainment is a plus