Skip to content

General Information

Locations: Austin, Texas, United States of America 
Role ID
213884
Worker Type
Regular Employee
Studio/Department
Marketing
Work Model
Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

CRM Content Writer, EA SPORTS

The future of entertainment is interactive, and our CRM org plays a crucial role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our world-class franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group with deep expertise in storytelling, community-building, and player-first content strategies that amplify fandom and make games more accessible and engaging.

The Content Writer, EA SPORTS will be responsible for creating high-quality short and long form editorial content to support the EA SPORTS CRM journeys from out-of-game to in-game. This role bridges the gap between complex game systems and player understanding, helping players—from new recruits to seasoned veterans—navigate live-service updates, seasonal drops, and core gameplay systems. Reporting to the Director, CRM Strategy - EA SPORTS, this role will work closely with studio partners, marketing teams, and the EA SPORTS Franchise pods to deliver timely, engaging written content that enhances customer perceived value, fuels retention, and strengthens brand loyalty.



Responsibilities

  • Craft clear, engaging, and on-brand editorial content (e.g. title update explainers, onboarding guides, feature deep-dives, dev spotlights) for EA SPORTS channels (email, web, in-game)

  • Translate complex game systems and updates into player-friendly content that drives comprehension and confidence

  • Partner with developers, producers, marketers, and community leads to uncover stories that bring clarity and value to fans

  • Ensure consistency in voice, tone, and quality across all written content, aligned with brand and player expectations

  • Manage a fast-paced editorial calendar, coordinating deadlines and approvals across multiple functions

  • Monitor player sentiment and feedback to inform content needs and opportunities

  • Support franchise growth by creating content that boosts engagement, builds trust, and drives retention



Qualifications

Applicants must be highly motivated and possess the following:

  • Deep knowledge of EA SPORTS gameplay, systems, and live-service models

  • 3+ years of experience writing editorial content for games, entertainment or (preferably) sports platforms

  • Experience applying SEO practices to improve content discoverability and traffic

  • Experience managing an editorial calendar and coordinating content across teams and at scale

  • Passion for sports and competition



About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Post To
External careers site, Internal careers site
LinkedInID
1449