- Lugar: Vancouver
- Estado: British Columbia
- País: Canada
- Lugar: Austin
- Estado: Texas
- País: United States of America
Workplace Type: Hybrid (Vancouver or Austin)
Reporting Line: Director, Franchise Marketing Analytics
Studio/Department Blurb:
The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on business operations, fan intelligence, and technology solutions. Within this group, the Fan Intelligence team delivers insights that deepen understanding of player behavior, audience trends, and engagement across EA’s portfolio. We partner with franchise and marketing teams to connect audience insights with content and creative performance.
Impact
You will lead creative analytics initiatives that connect fan behavior with content performance, shaping marketing strategy and improving creative effectiveness across franchises.
Responsibilities
Lead analysis across player, media, and social datasets
Evaluate creative effectiveness across trailers, campaigns, and creators
Build scalable dashboards and creative measurement frameworks
Synthesize audience and content data into actionable insights
Guide partners on content strategy, budgets, and asset planning
Embed analytics into creative and campaign workflows
Required Qualifications
Bachelor’s degree in STEM, economics, or related field
5+ years of analytics experience in marketing, media, or product analytics
Advanced SQL skills across multiple data sources
Experience with statistical modeling (regression, experimentation)
Experience using R or Python for modeling and analysis
Core Skills and Experience
Experience analyzing creative or marketing performance
Advanced data visualization and dashboard design
Experience with media measurement or experimentation frameworks
Experience influencing decisions through data
Experience working with global, cross-functional teams