Electronic Arts

Job Title: Director, Product Management - Cosmetics

Location: Los Angeles CA

Work Model: Hybrid

Respawn Entertainment

Founded in 2010, Respawn was created with the philosophy that when talented people have creative freedom, they’ll make extraordinary games that achieve the unexpected. Respawn Entertainment is the Academy Award-winning studio behind Apex Legends, Titanfall, and Star Wars™ Jedi titles. Join us to help shape the future of one of the world’s leading live service franchises.

As Director of Product Management, you shape how millions of players engage with Apex Legends through thoughtful, player-first live service and monetization experiences. Your decisions influence long-term retention, trust, and satisfaction while supporting sustainable franchise growth. You balance business outcomes with gameplay integrity, helping Apex evolve while staying true to what players value most.

Responsibilities

• Own the product strategy for cosmetics, including skins, personalization features, and cosmetic-driven live service initiatives
• Define and drive roadmaps for cosmetic content, store experiences, events, and progression systems tied to player expression
• Partner closely with art, design, production, and brand teams to deliver high-quality, culturally relevant cosmetic offerings
• Guide cosmetic monetization systems that prioritize player value, clarity, and long-term trust
• Use player insights, market trends, and performance data to optimize cosmetic offerings, pricing, and release strategies
• Collaborate with publishing, licensing, and franchise partners to deliver impactful IP collaborations and themed content
• Identify opportunities to innovate in customization, personalization, and cosmetic engagement systems
• Lead and develop a team of product managers, setting clear goals, priorities, and success metrics

Qualifications

• 8+ years of product management experience, including leadership on live service or content-driven products
• Proven experience owning or contributing to cosmetic, personalization, or digital goods strategies
• Experience working on F2P or live service games with cosmetic monetization systems
• Background supporting PC or console titles; mobile experience is a plus
• Experience partnering with creative teams (art, design, brand) to deliver player-facing content
• Experience leading teams through roadmap planning and live operations
• Expertise in cosmetic systems, player expression, and digital goods strategy
• Strong understanding of player-first monetization and virtual economies
• Data-informed decision making, including pricing, segmentation, and content performance
• Creative sensibility paired with product rigor—balancing art, player desire, and business goals
• People leadership, team development, and product craft mentorship
• Clear communication and ability to align diverse stakeholders across creative and business functions