Electronic Arts

We are looking for a brand builder with sports marketing expertise for a global leadership position with responsibility for growing and marketing the EA SPORTS brand. As a necessary pillar of our long-term growth strategy for EA SPORTS, we are expanding our leadership through new products and experiences, new partnerships, new culture-driving programs, grassroots participation, and athlete engagement.  This role is for a collaborative leader to shape our EA SPORTS hero brand plan, build and manage a team to execute on projects including through EA SPORTS brand storytelling, collaborations and sponsorships, athlete programs like GEN / EA SPORTS, EA SPORTS.  Present events and lifestyle brand activations and more and bring a focus on impact.

You will report to the VP of EA SPORTS Marketing, Partnerships & Communications.  You have a strategic mindset, great creative ideas, and a deep bias to action.  You will work across other EA SPORTS and enterprise functions, including communications, publishing, franchise strategy & marketing, as well as our EA Ventures and Experiences organizations, and external partners. We’re looking for someone that can distill qualitative and quantitative insights and knowledge of the sports & entertainment environment into actionable strategy, make decisions quickly, and execute integrated brand marketing campaigns against clear objectives and KPIs.

Responsibilities:

Expected Business Growth & Leadership Behaviors for Success

• You will take initiative to drive innovation, challenging conventions and norms, and pursuing novel solutions that build EA SPORTS category and industry leadership.

• You will drive value with a focus on impact, maintaining focus on delivering positive and measurable growth in brand salience, image and affinity, and leading through complex operational environments to get things off the page with maximum focus, energy, and speed.

• You will join forces to collaborate, fostering trusted relationships with with important stakeholders and multiple levels of the organization, navigating areas of ambiguity, and operating with a worldview that can balance new initiatives with long-term strategic goals.

Skills:

• You have 10+ years of experience operating in brand marketing & management or related functions, within the sports and entertainment industry.

• You have experience building and leading high performing teams, people management and development.

• You can drive change across your own team and partner teams based on clear vision and operationalizing a brand platform/framework.

• You can present and communicate clearly and with conviction across a matrix organization and at the executive level.

• You can influence senior leaders across the organization, including marketing, communications, business development, creative, publishing, legal, finance, and studio (game development) leaders.

• You have experience working with brand, creative, insights and studio teams to deliver strategies with clear objectives,innovative executions, and measurable outcomes with clear impact to brand equity and business value.

• You have experience working with, selecting and driving agency and creative partners to support projects and executions.

• You have experience working and driving programs around top-tier athletes.

• You can be flexible and adaptable and change course to meet our needs.

• Financial skills - experience as an accountable leader with budget responsibility and deliver while maximizing resources.

• Curious, self-starter, collaborator, with a focus on execution and impact.