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通用信息

地点：Los Angeles - Del Rey, California, United States of America 
角色 ID
208115
工作人员类型
Regular Employee
工作室/部门
Marketing
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

We are looking for a brand builder with sports marketing expertise for a global leadership position with responsibility for growing and marketing the EA SPORTS brand. As a necessary pillar of our long-term growth strategy for EA SPORTS, we are expanding our leadership through new products and experiences, new partnerships, new culture-driving programs, grassroots participation, and athlete engagement.  This role is for a collaborative leader to shape our EA SPORTS hero brand plan, build and manage a team to execute on projects including through EA SPORTS brand storytelling, collaborations and sponsorships, athlete programs like GEN / EA SPORTS, EA SPORTS.  Present events and lifestyle brand activations and more and bring a focus on impact.

You will report to the VP of EA SPORTS Marketing, Partnerships & Communications.  You have a strategic mindset, great creative ideas, and a deep bias to action.  You will work across other EA SPORTS and enterprise functions, including communications, publishing, franchise strategy & marketing, as well as our EA Ventures and Experiences organizations, and external partners. We’re looking for someone that can distill qualitative and quantitative insights and knowledge of the sports & entertainment environment into actionable strategy, make decisions quickly, and execute integrated brand marketing campaigns against clear objectives and KPIs.

Responsibilities:


  • You will operate as a vocal and visible leader representing the EA SPORTS brand across the company, driving and refining our plan for actioning brand opportunities in service of EA SPORTS strategic growth goals.

  • You will be the connective glue for strategic brand storytelling using consumer insights, data, media and brand marketing.  Daily management and implementation of our brand framework through brand activation, marketing and communications support, brand partnerships and sponsorships, athlete marketing & engagement, community engagement and more.

  • You will drive the development and execution of brand initiatives including developing briefs; provide inspiration, clarity & strategic input to internal and external partners; identify and collaborate with teams across the organization on important workstreams; build bridges and drive decisions across cross-functional teams to get the best ideas and results and writing and sharing progress updates and recaps to leaders.

  • You will seek fresh, new opportunities around and beyond our games to accelerate and push the EA SPORTS brand into breakthrough spaces relevant to our consumer, industry and athlete audiences - developing clear briefs, understanding success metrics and results and creating feedback loops for timely iterations and alignment.

  • You will put our brand in a position to influence and push sports culture forward through brand and aligned portfolio level programs to build fan connection to EA SPORTS - making EA SPORTS the first choice in sports fandom.

  • You will build and develop a multi-faceted and diverse team, defining the necessary capabilities to execute and drive talent management to ensure capabilities in our team match the needs.

  • Financial planning and management of our strategic brand investments and activation budgets.

Expected Business Growth & Leadership Behaviors for Success

  • You will take initiative to drive innovation, challenging conventions and norms, and pursuing novel solutions that build EA SPORTS category and industry leadership.

  • You will drive value with a focus on impact, maintaining focus on delivering positive and measurable growth in brand salience, image and affinity, and leading through complex operational environments to get things off the page with maximum focus, energy, and speed.

  • You will join forces to collaborate, fostering trusted relationships with with important stakeholders and multiple levels of the organization, navigating areas of ambiguity, and operating with a worldview that can balance new initiatives with long-term strategic goals.

Skills:

  • You have 10+ years of experience operating in brand marketing & management or related functions, within the sports and entertainment industry.

  • You have experience building and leading high performing teams, people management and development.

  • You can drive change across your own team and partner teams based on clear vision and operationalizing a brand platform/framework.

  • You can present and communicate clearly and with conviction across a matrix organization and at the executive level.

  • You can influence senior leaders across the organization, including marketing, communications, business development, creative, publishing, legal, finance, and studio (game development) leaders.

  • You have experience working with brand, creative, insights and studio teams to deliver strategies with clear objectives,innovative executions, and measurable outcomes with clear impact to brand equity and business value.

  • You have experience working with, selecting and driving agency and creative partners to support projects and executions.

  • You have experience working and driving programs around top-tier athletes.

  • You can be flexible and adaptable and change course to meet our needs.

  • Financial skills - experience as an accountable leader with budget responsibility and deliver while maximizing resources.

  • Curious, self-starter, collaborator, with a focus on execution and impact.



Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们的福利计划十分全面，注重身体、情感、财务、职业和社区幸福感，提供带薪休假、育儿假以及免费游戏等更多福利来助力大家维持生活平衡。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。