Electronic Arts

Product Manager, Global App

Details
Title: Product Manager, Global App
Location: Singapore (hybrid)
Employment type: Full-time
Language: Mandarin and English preferred

Job Description
At EA, we believe games are powerful because they bring together multiple ways people engage: play, watch, create, and connect. And increasingly, the biggest entertainment platforms aren’t just places to consume content — they’re places where communities build.

Creator-made content is already a proven part of EA’s history — from community creation tools in Battlefield to The Gallery in The Sims 4. We believe new creative technologies and tools will expand how players engage with and contribute to our experiences, supported by thoughtful product design, safety systems, and global reach. Our focus is on enabling more players to participate in creative expression by making creation easier, safer, and more rewarding.

We’re looking for a Product Manager, Global App to help shape the core player experience across the mobile app. This role will focus on improving how players discover, engage with, and return to creator-driven content across priority markets, while ensuring the app experience remains intuitive, scalable, safe, and compatible with a shared global platform.

In this role, you will define product requirements and support execution across key app surfaces including onboarding, home and discovery, content detail pages, profiles, notifications, social engagement features, and in-app guidance. You will work closely with engineering, design, data, growth, trust and safety, and regional stakeholders to improve activation, retention, and overall app experience quality.

Responsibilities

• Own roadmap areas across the Global App experience, aligned to company goals and regional user needs.

• Define and track key app metrics including activation, D1/D7 retention, engagement, session frequency, and feature adoption.

• Identify friction in the player journey and prioritize improvements across onboarding, discovery, navigation, and engagement loops.

• Partner with design and engineering to deliver intuitive, high-quality app experiences across mobile surfaces.

• Collaborate with regional teams on localization and culturalization of UX, messaging, and in-app education.

• Work with Growth on lifecycle hooks, notifications, referral mechanics, and re-engagement opportunities.

• Partner with Trust & Safety and Policy teams to embed safety-by-design, reporting flows, and age-appropriate experiences.

• Use product analytics, user research, and experimentation to inform prioritization and improve outcomes.

• Support launches, rollout planning, beta testing, issue triage, and ongoing quality improvements across markets.

Requirements

• 4–7 years of product management experience in consumer mobile products, ideally in apps, games, social platforms, or UGC ecosystems.

• Experience shipping user-facing features that improved activation, engagement, retention, or app quality.

• Strong product judgment across mobile UX, discovery, engagement loops, and user lifecycle design.

• Comfort using data and experimentation to evaluate performance and prioritize product decisions.

• Ability to partner effectively with Engineering, Design, Data, Growth, Trust & Safety, and regional teams.

• Familiarity with localization, culturalization, and global product considerations.

• Mandarin and English preferred; strong written and verbal communication skills.

• Bachelor’s degree in CS, Engineering, HCI, Design, Economics, Business, or related field; equivalent experience also welcomed.