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通用信息

地点:Los Angeles - Del Rey, California, United States of America 
  • 地点: Kirkland
  • 州:
  • 国家/地区: United States of America


角色 ID
209075
工作人员类型
Temporary Employee
工作室/部门
Marketing
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验,激励世界各地的玩家和粉丝。在这里,每个人都是故事的主角。活跃社群,畅联全球。这里充满创造力,鼓励新观点,注重好创意。这是一支人人都能让游戏成为现实的团队。

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.


The Brand Marketing Manager 


This role will split time between franchise campaign initiatives and key product GTM plans that deliver revenue growth for The Sims business. Success in this role will include driving alignment and results as a cross-team collaborator. Reporting into Brand Leadership, The Sims, this role will partner with studio, EA's marketing and commercial teams, licensors and strategic partners to deliver inspiring product and marketing activations that create awareness, interest and consideration for The Sims.


Responsibilities


Franchise Campaign Support (6 months)


  • In partnership with the Sr. Manager, Campaigns, drive a successful partnership with our agency partners to brief and execute marketing campaigns.

  • Craft Brand briefs and GTM strategies for key product launches.

  • Drive campaign performance reporting and retrospectives of marketing initiatives to ensure the Brand Team is applying key learnings to evolve approach.

  • Serve as air traffic control across a matrixed organization to drive successful crossfunctional efforts tied to marketing initiatives.



Product Marketing Support (6 months)


  • Manage daily workflow of product development + asset tracking / approvals including reviewing concepts, creative and design, and go-to-market plans, while communicating clear, direct feedback to partners.

  • Demonstrate an understanding of the state of our business by communicating sales performance data, challenges, and opportunities to optimize performance to leadership.

  • Distill large volumes of consumer feedback into tangible insights.

  • Be the liaison between Brand Management and data teams such as Commercial Intelligence and Studio Data & Insights (SDI) and collaborate to make data informed decisions.


Qualifications


  • 5+ years marketing experience, preferably in the gaming/entertainment space, where you have contributed to brand growth and brand experiences.

  • Strong understanding of Live Service gaming or other fast-paced business models.

  • Operate autonomously across multiple projects while communicating with your team, always looking for a way to push the work further for the Brand.

  • Experience working for or with marketing agencies to drive successful campaigns from briefing to launch.

  • Proven ability to craft succinct and meaningful brand briefs for cfx partners.

  • A strong communicator with experience driving clarity and consistency with cfx partners, providing the proper context to ensure all partners are kept up to speed on progression of marketing efforts.

  • A natural curiosity, asking smart questions to understand root issues, developing creative approaches and solutions to solve challenges.





Electronic Arts
我们拥有全面的游戏组合和丰富的体验,在世界各地设有分支机构,而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力,为学习和尝试提供空间,赋能您出色地完成工作并寻求成长的机会。

我们的福利计划十分全面,注重身体、情感、财务、职业和社区幸福感,提供带薪休假、育儿假以及免费游戏等更多福利来助力大家维持生活平衡。我们营造和谐的环境,让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况,或任何受法律保护的其他特征。我们也会遵守相关法律,考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求,为合资格的残障人士提供工作场所的便利。