Electronic Arts

At Electronic Arts, players are at the heart of everything we create. The Director, PX Research leads a global team of researchers dedicated to uncovering the insights that shape exceptional player experiences and drive the future of play.

As a senior leader within the Player & Quality Insights (PQI) organization, you will define and execute the vision for PX Research across EA’s global portfolio—ensuring that player understanding informs every strategic and creative decision. You will build and guide a high-performing research organization, partner across EA’s central insights and analytics teams, and translate player data into impact that drives innovation, quality, and long-term engagement.

 Core Responsibilities

• Define and Execute the PX Research Vision
  Establish the strategic direction for PX Research, ensuring player insights fuel decisions across the full product lifecycle—from concept and playtesting to live service that satisfies our millions of players worldwide.

• Lead and Develop an Industry Leading Team 
  Inspire, mentor, and empower a diverse team of research leaders and individual contributors to deliver high-quality, high-impact work across studios, markets, and platforms.  Cultivate a culture that fuels curiosity, creativity, and speed—empowering researchers to think boldly, move fast, and solve problems collaboratively.

• Activate Insights Across the Ecosystem
  Partner closely with central partners to unify qualitative, quantitative, and behavioral data into holistic player stories that drive actionable outcomes. Champion the integration of sentiment, telemetry, and market intelligence to inform EA’s portfolio and franchise strategies.

• Influence Strategy at Scale
  Maintain a deep understanding of each franchise’s long-term strategy, objectives, and success metrics. Ensure player needs and motivations are directly aligned with these goals—informing decisions that shape product direction, innovation, and growth. Deliver compelling, insight-driven narratives that connect player understanding to business outcomes and long-term portfolio success.

• Advance Research Craft and Methodology
  Evolve and continuously improve how PX Research captures, interprets, and shares insights by fostering experimentation, continuous learning, and the adoption of AI-assisted and data-driven methodologies.

• Operational Excellence and Measurable Impact
  Partner with PX Research Operations to build clear, connected research roadmaps that scale best practices, optimize workflows, and measure the reach and impact of research across the organization.

Qualifications

• 12+ years of experience in player or user research, consumer insights, or related fields, including 5+ years leading multi-disciplinary research teams.

• Proven track record developing and executing a research strategy that influences both creative and business outcomes.

• Experience collaborating with analytics, data science, and market research teams to synthesize insights and drive strategic decision-making.

• Strong leadership skills with the ability to mentor, motivate, and grow a distributed, diverse research organization.

• Excellent storytelling, presentation, and influence skills—able to engage executives and product leaders with insight-driven narratives.

• Expertise in mixed-methods research, with strong fluency in qualitative, quantitative, and telemetry-based approaches.

• Deep passion for understanding players, their motivations, and behaviors—and for transforming that understanding into meaningful experiences that delight and inspire.