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通用信息

地点：Redwood City, California, United States of America 
  • 地点: Los Angeles - Del Rey
  • 州: California
  • 国家/地区: United States of America

  • 地点: Kirkland
  • 州: Washington
  • 国家/地区: United States of America

  • 地点: Vancouver
  • 州: British Columbia
  • 国家/地区: Canada


角色 ID
214921
工作人员类型
Regular Employee
工作室/部门
Marketing
弹性工作安排
Hybrid

Description & Requirements

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior Director of Franchise Media to join the EA Growth Marketing Organization, reporting to the VP, Growth Marketing. This is a unique opportunity to lead a modern media organization, transforming how we generate and capture demand through an integrated media system. This is a hybrid role, with 3 days a week in office at one of the posted locations.

Responsibilities

  • Advance EA's media approach, delivering scalable and profitable Net Bookings growth
  • Partner with Publishing and Studio leadership on a performance-oriented investment strategy, aligning media targets to commercial and franchise objectives
  • Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence to outpace the competition
  • Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities
  • Lead a team of performance oriented and data-driven media experts, specializing in demand generation and demand capture media across all gaming platforms
  • Champion performance culture, building in experimentation and agility into media's investment approach
  • Change agent for advertising partner roadmaps to better meet business demands

Requirements

  • 15+ years' experience in brand and performance media, with a proven track record managing investment across PC, console, and mobile ecosystems
  • 10+ years of experience in a leadership role, with demonstrated success managing wide spans of control and navigating complex, matrixed global organizations.
  • Experience managing large-scale AAA game media budgets.
  • In-depth understanding of Media Measurements and Media Ecosystems
  • Exceptional ownership, accountability, and a proven ability to build ways of working to solve complex business needs
  • BA/BS Degree in marketing/finance or equivalent quantitative field

This job is for you if...

  • You want to be lead a data-driven marketing organization
  • You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
  • You have a business owner's mindset, is accountable for performance, and is passionate about creating growth for EA's portfolio of games


Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。