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通用信息

地点:Redwood City, California, United States of America 
角色 ID
208794
工作人员类型
Regular Employee
工作室/部门
Fan Growth
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验,激励世界各地的玩家和粉丝。在这里,每个人都是故事的主角。活跃社群,畅联全球。这里充满创造力,鼓励新观点,注重好创意。这是一支人人都能让游戏成为现实的团队。

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior Director of User Acquisition/Performance Media to join the EA Live Service Marketing Organization. You will report into the Head of Live Service Marketing, directly responsible for growing some of our most successful games.

Responsibilities

  • Cultivate and manage a high-performing team of data-driven marketers specializing in user acquisition for PC, console and mobile

  • Seek out performance media solutions to critical business problems to help us grow and achieve our goals

  • Partner with the product marketing, brand, channel marketing, creative and studio teams on go-to-market strategies 

  • Educate and influence senior partners in Studio, Fan Growth and Publishing to maximize investment revenue

  • Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.

  • Lead ROAS target setting with studio and commercial teams to hit games’ top and bottom line returns. 

  • Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.

  • Change agent for advertising partner roadmaps to better meet business demands

  • Improve strategies to grow and maximize revenue for titles 

  • Craft clear data-driven narrative to senior management 

Requirements

  • 15+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games 

  • 6+ years of experience in leadership/team manager role

  • Experience managing AAA game media budgets 

  • Ownership, accountability & ability to solution complex problems.

  • In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.

  • BA/BS Degree in marketing/finance or equivalent quantitative field

  • Passion/knowledge for video games

This job is for you if...

  • You want to be a part of an elite data-driven marketing organization

  • You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking

  • You have a business owner’s mindset, is accountable for performance, and is passionate about creating growth for EA’s portfolio of games



Electronic Arts
我们拥有全面的游戏组合和丰富的体验,在世界各地设有分支机构,而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力,为学习和尝试提供空间,赋能您出色地完成工作并寻求成长的机会。

我们的福利计划十分全面,注重身体、情感、财务、职业和社区幸福感,提供带薪休假、育儿假以及免费游戏等更多福利来助力大家维持生活平衡。我们营造和谐的环境,让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况,或任何受法律保护的其他特征。我们也会遵守相关法律,考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求,为合资格的残障人士提供工作场所的便利。