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通用信息

地点：Redwood City, California, United States of America 
  • 地点: Vancouver
  • 州:
  • 国家/地区: Canada

  • 地点: Kirkland
  • 州:
  • 国家/地区: United States of America

  • 地点: Los Angeles - Del Rey
  • 州:
  • 国家/地区: United States of America


角色 ID
211974
工作人员类型
Regular Employee
工作室/部门
Fan Growth
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验，激励世界各地的玩家和粉丝。在这里，每个人都是故事的主角。活跃社群，畅联全球。这里充满创造力，鼓励新观点，注重好创意。这是一支人人都能让游戏成为现实的团队。

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem. 

This Senior Product Marketing Manager will play an important role within EA’s Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players. 

You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner. This PMM will report to the Director of Product Marketing, The Collection. This role is hybrid with 3 days in the office and 2 days remote. 

Responsibilities:

  • Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
  • Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies. 
  • Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle. 
  • Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team. 
  • Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
  • Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
  • Work with the Creative team on marketing asset development. 
  • Collaborate with Analytics to build accountability (targets, experiments).
  • Produce campaign post-mortems to highlight insights for Growth & Studio team
  • Partner with finance and operations on budget management for brand programs
  • Manage marketing campaign calendars, asset deliveries, and messaging for target audiences. 
  • Work in partnership with 1st Party and ASO to test and implement improvements across app stores.

Qualifications: 

  • Bachelor’s Degree or equivalent in business or related field
  • At least 10+ years of experience in mobile marketing, product marketing, or brand marketing.
  • At least 5+ years of experience in the gaming industry (ideally in mobile gaming).
  • You have already worked on world-class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball® . All brands listed are trademarks or registered trademarks of their respective owners.
  • Analytical marketer who can translate data into actionable insights.
  • Experience managing a cross-functional team in a large organization. 
  • Integrated Marketing experience including paid, owned, and organic channels.
  • Strong project management skills.

 



Electronic Arts
我们拥有全面的游戏组合和丰富的体验，在世界各地设有分支机构，而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力，为学习和尝试提供空间，赋能您出色地完成工作并寻求成长的机会。

我们对福利计划采用整体方法，强调身体、情感、财务、职业和社区健康，以支持平衡的生活。我们的套餐专为满足当地需求而量身定做，可能包括医疗保险、心理健康支持、退休储蓄、带薪休假、家事休假、免费游戏等。我们营造和谐的环境，让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况，或任何受法律保护的其他特征。我们也会遵守相关法律，考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求，为合资格的残障人士提供工作场所的便利。