Electronic Arts

Welcome to Maxis, home to tinkerers, craftspeople, & storytellers. Our drive is to inspire everyone to make a better world through creative play. As the developer of The Sims, we create games and experiences for millions of people around the world and are always looking for new ways to inspire our players. Maxis is a place where you can do what you love and help others grow while doing it; a place where your unique voice can be heard and seen. We put creativity and inclusivity at the core of our work and don't settle for seeing the world only as it is, but strive to build a world as it could be.

As the Lead Game Product Manager for Monetization, you will be responsible for identifying and evaluating new monetization opportunities for The Sims. You will develop business cases and financial models to inform investment decisions, partnering with Product Management, Analytics, Commercial, and development teams to deliver sustainable business growth and player value.

You will be reporting to the Director of Monetization for The Sims.

Preferred Locations (Hybrid): Redwood City, Seattle, Vancouver

Responsibilities:

• Lead the ideation, assessment, and delivery of new monetization opportunities for The Sims

• Build financial models and business cases for new features in The Sims

• Drive cross-functional teams, including commercial, marketing, production, design, and analytics, to execute on new opportunities

• Define and measure key performance indicators (KPIs) to track the success of growth strategies to optimize Sims products

• Communicate product vision, strategy, and progress to senior leadership and partners

Qualifications:

• 7+ years of experience in a Product Management, Strategy, or Analytics role, with a focus on monetization or live service

• Previous experience launching and operating monetization products in games

• Analytical background; Experience analyzing data for insights, and turning those insights into actions

• Experience with financial modelling and forecasting

• Experience leveraging AI-assisted tools (e.g., Claude Code, Gemini in Sheets) to accelerate analysis, financial modeling, forecasting, and decision-making

• Master’s degree in a quantitative discipline or equivalent work experience

• Passion for games, especially Life Simulation games.