Electronic Arts

Senior Creative Analytics Lead

Workplace Type: Hybrid (Vancouver, BC)
Reporting to: Director, Franchise Marketing

Studio / Department
The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.

Your Impact
You will build and lead EA’s creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance.

Responsibilities

• Lead a new creative analytics function and define measurement frameworks for marketing content

• Direct analysts and data scientists to deliver insights from creative and campaign data

• Integrate pre-testing and research insights into marketing decision-making

• Translate audience and content data into clear recommendations for partners

• Embed insights into campaign recaps, briefs, and marketing planning

• Partner across fan intelligence teams to align analytics with broader strategies

• Build scalable tools and processes to support ongoing learning

Required Qualifications

• Bachelor’s degree in marketing, business, or related field

• 6+ years in analytics, marketing science, or insights roles

• Experience leading analytical projects and translating data into recommendations

• Knowledge of statistics, experimentation, and hypothesis testing

• Experience managing teams with SQL, R, or Python expertise

• Experience applying methods such as segmentation or predictive modeling

Core Skills and Experience

• Analyze large datasets to identify patterns in content performance

• Apply creative testing methods and brand measurement approaches

• Build data visualizations to communicate findings

• Structure ambiguous problems into measurable analyses

• Communicate insights clearly to cross-functional teams