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通用信息

地点:Kirkland, Washington, United States of America 
角色 ID
208209
工作人员类型
Regular Employee
工作室/部门
Other
弹性工作安排
Hybrid

描述和要求

Electronic Arts 打造更高层次的娱乐体验,激励世界各地的玩家和粉丝。在这里,每个人都是故事的主角。活跃社群,畅联全球。这里充满创造力,鼓励新观点,注重好创意。这是一支人人都能让游戏成为现实的团队。

As Sr. Director of CRM Analytics, you will lead the measurement and performance reporting for  our owned channels including our website (ea.com), email and in-game communications. Reporting to the VP CRM, you will understand EA’s strategy and will create a new team to help us understand and improve our player communications across channels.  You will partner with your peers on the CRM team and our studio, analytical, marketing, commercial and platform teams to delight our customers.

Your Responsibilities:

  • Deliver 3-year roadmap for owned channel measurement and metrics program ensuring they meet EA’s short and long-term needs.

  • Lead the design, implementation and operations of a new owned channel analytics framework, leveraging technology/process to deliver scaled output on a rapid cycle (e.g. daily/hourly).  

  • Lead the Weekly Business Review process across the CRM team.

  • Lead the CRM Channel Analytics team, providing mentorship and guidance to help team members deliver results and further their careers.

  • You will develop closed-loop mechanisms and reporting to audit your team's results, ensuring the future scalability  of your products and operations.  

  • Manage roadmap prioritization according to EA Experiences goals/frameworks.

  • You will support peer analytical teams by serving as an expert in channel metrics, providing data, reporting and consultation. 

  • Be an analytical expert across EA, influencing our approach with partner analytical teams in areas such as metrics design, measurement, optimization, x-channel campaign management and attribution.

  • Evaluate complex business and technical requirements in partnership with CRM tech, and communicate inherent risks and solutions to technical and non-technical business owners.

  • Partner with Experiences team peers to ensure your products are fit for purpose and delivering on our business goals.


Your Qualifications:

  • 10+ years experience in scaled digital teams.

  • 5+ years experience managing analytical teams.

  • Experience measuring scaled products (>100M users) with global reach.

  • Experience measuring programs that utilize individual player behavior.

  • Experience partnering with peer analytical teams (e.g. science, upper funnel measurement) to support holistic marketing measurement across channels.

  • Experience building solutions that improve Marketing and Commercial outcomes to achieve business targets.

  • Demonstrated ability to work with multiple partner teams, with Marketing and Commercial team experience.

  • Experience managing and working with distributed/remote teams.



Electronic Arts
我们拥有全面的游戏组合和丰富的体验,在世界各地设有分支机构,而且在整个 EA 提供大量机会。我们非常重视适应能力、韧性、创造力和好奇心。我们提供领导岗位让您发挥潜力,为学习和尝试提供空间,赋能您出色地完成工作并寻求成长的机会。

我们的福利计划十分全面,注重身体、情感、财务、职业和社区幸福感,提供带薪休假、育儿假以及免费游戏等更多福利来助力大家维持生活平衡。我们营造和谐的环境,让各个团队始终都能尽展所能。

Electronic Arts 是一个注重机会平等的雇主。在聘用员工时不会考虑其种族、肤色、国籍、血统、生理性别、社会性别、性别认同或表达、性取向、年龄、遗传信息、宗教、身心障碍、医疗状况、怀孕状况、婚姻状况、家庭状况或兵役状况,或任何受法律保护的其他特征。我们也会遵守相关法律,考虑招聘有过犯罪记录的合格应聘者。EA 还会根据适用法律的要求,为合资格的残障人士提供工作场所的便利。