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Lokasi: Redwood City, California, United States of America 
  • Lokasi: Redwood City
  • Negeri: California
  • Negara: United States of America

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ID Peranan
210948
Jenis Pekerja
Regular Employee
Studio/Jabatan
Marketing
Pengaturan Kerja Fleksibel
Hybrid

Description & Requirements

Electronic Arts mencipta pengalaman hiburan tahap seterusnya yang memberi inspirasi kepada pemain dan peminat di seluruh dunia. Semua orang adalah sebahagian daripada kisah di sini. Sebahagian daripada komuniti yang terhubung merentasi dunia. Tempat di mana kreativiti berkembang maju, perspektif baharu di alu-alukan dan idea adalah penting. Satu pasukan di mana semua orang terlibat dalam permainan.

Ads Product Marketing Manager
Overview

We're looking for an experienced Ads Product Marketing Manager to support the Advertising & Sponsorships (A&S) business at EA. As part of the EA Experiences organization, A&S is a high growth, strategically important business that connects global brands with one of the most engaged entertainment audiences in the world. Our mandate is to build advertising and sponsorship solutions that respect gameplay, enhance fan experiences, and drive meaningful revenue growth.

You will define how the market understands and values EA's advertising portfolio. You will translate product capabilities and commercial strategy into compelling, differentiated positioning and buyer-ready narratives that strengthen our competitive standing and accelerate adoption. As the steward of positioning standards across the A&S portfolio, you will shape how our offerings are represented consistently in market and ensure our value is communicated with clarity and impact.

You will work cross functionally with Sales, Product, Legal, Studio, and other partners to align messaging with product development, commercial priorities, and evolving advertiser needs. This role is ideal for a product marketer who wants to influence how a global entertainment company monetizes advertising at scale while operating as a strategic individual contributor. You will report to the Director of Revenue Strategy & Programs.

Responsibilities:

•      Own the development of differentiated positioning, value propositions, and core narratives for advertising and sponsorship offerings in collaboration with Sales, Product, Legal, Studio, and other stakeholders

•      Develop and maintain approved positioning frameworks, sales narratives, and messaging standards across the advertising and sponsorship portfolio, ensuring consistency across Sales teams and reducing duplication and message drift

•      Define competitive differentiation and objection-handling guidance that strengthens Sales effectiveness and accelerates advertiser adoption

•      Create scalable, sales-facing materials (master decks, case studies, product one-pagers, talk tracks) aligned to approved positioning and growth priorities

•      Translate market insights, customer feedback, and competitive intelligence into recommendations that inform product direction and roadmap prioritization

•      Partner on launches of new ad products, sponsorships, and seasonal opportunities by translating product strategy into clear go-to-market materials

Qualifications:

•      7+ years of experience in product marketing, solutions marketing, or go-to-market roles within advertising, media, or digital platforms

•      5+ years experience building sales materials for digital ad products, including presentations, leave-behinds, and messaging frameworks

•      5+ years experience defining positioning and messaging for revenue-generating products

•      Experience developing buyer-centric messaging and translating complex product capabilities into buyer-ready narratives and sales enablement assets

•      Expertise with digital media and media buying

This hybrid role is scoped for Redwood City, Los Angeles, Seattle, Orlando, or Vancouver.



Tentang Electronic Arts
Kami berbangga mempunyai portfolio permainan dan pengalaman yang luas, lokasi di seluruh dunia dan peluang merentasi EA. Kami menghargai kebolehsuaian, ketahanan, kreativiti dan sifat ingin tahu. Daripada kepimpinan yang menyerlahkan potensi anda, kepada mewujudkan ruang untuk pembelajaran dan membuat uji kaji, kami memperkasakan anda untuk melakukan kerja-kerja yang hebat dan mengejar peluang untuk pertumbuhan.

Kami mengambil pendekatan yang holistik dengan program manfaat kami, memberi tumpuan kepada fizikal, emosi, kewangan, kerjaya, dan kesejahteraan komuniti untuk menyokong kehidupan yang seimbang. Pakej kami disesuaikan untuk memenuhi keperluan setempat dan mungkin merangkumi perlindungan penjagaan kesihatan, sokongan kesejahteraan mental, simpanan persaraan, cuti bergaji, cuti keluarga, permainan percuma dan banyak lagi. Kami memupuk persekitaran di mana pasukan kami sentiasa boleh membawa pengalaman terbaik mereka.

Electronic Arts adalah majikan peluang yang sama rata. Semua keputusan pekerjaan dibuat tanpa mengambil kira kaum, warna kulit, asal negara, keturunan, jantina, identiti atau penzahiran jantina, orientasi seksual, umur, maklumat genetik, agama, kecacatan, keadaan perubatan, kehamilan, status perkahwinan, status keluarga, status veteran, atau mana-mana ciri lain yang dilindungi oleh undang-undang. Kami juga akan mempertimbangkan pemohon pekerjaan berkelayakan yang mempunyai rekod jenayah selaras dengan undang-undang yang berkenaan. EA juga menyediakan tempat tinggal di tempat kerja untuk individu yang berkelayakan dengan kecacatan seperti yang dikehendaki oleh undang-undang yang berkenaan.